Randy Crane – Procrastination is a habit that is learned by repetition

Randy Crane
You're not just a product of your environment; you can be the architect of it." Don't miss out on Randy Crane's powerful insights from this episode of 10 Lessons Learned. Be inspired to take control of your life story. Hosted by Robert Hossary.

Subscribe with your favourite podcast app. 

About Randy Crane

Randy Crane also known as The Fearless Marketer is a nationally-recognized Sales and Marketing Specialist. He has held leadership positions in sales and marketing for over 40 years with global brands such as Molson Coors and Konica Minolta among others, as well as many thriving startups. He is passionate about leadership and emotional marketing strategies that deliver Real Value to customers and impact businesses. Randy is a mentor, a visionary, and a true master of his craft, inspiring others to reach for greatness and achieve their dreams.

Episode Notes

Lesson 1: Human beings make decisions based on emotion – not on the facts. 04:59
Lesson 2: A lot of times what we’re is not the absolute truth. 07:28
Lesson 3: Your perception is your reality. 12:23
Lesson 4: We are spiritual beings having a human experience. 18:13
Lesson 5: Human beings connect with other human beings on an emotional level. 23:37
Lesson 6: The world we live in is not a result of people who don’t know what they’re doing. It is by design that it is this way. 27:48
Lesson 7: It’s just the same monkey in a different suit. 36:00
Lesson 8: By the time a human being is 35 years old they are functioning primarily from the subconscious programs that were influenced by other people. 43:36
Lesson 9: Procrastination is a habit that is learned by repetition. 47:58
Lesson 10: The average human being has 80,000 thoughts per day. 51:10

Randy Crane – Procrastination is a habit that is learned by repetition.

[00:00:08] Robert Hossary: Hello and welcome to 10 Lessons Learned, where we talk to sages and gurus, leaders and luminaries from all over the world to dispense their wisdom for your career, business and life, in order to make this world a little wiser, lesson by lesson.
[00:00:25] Robert Hossary: My name is Robert Hossary and I’m your host for this episode.
[00:00:28] Robert Hossary: Today’s guest is Randy Crane, known as the fearless marketer and is nationally acclaimed sales and marketing expert with over 40 years’ experience with many global brands and startups. He’s passionate about leadership and emotional marketing strategies that deliver real value to customers and impact businesses.
[00:00:52] Robert Hossary: Randy is a mentor, a visionary. and a true master of his craft, inspiring others to reach greatness and achieve their dreams. And we’re very happy to have him on our show today. Welcome, Randy. Thanks for being here.
[00:01:08] Randy Crane: Robert, thank you so much for having me on the show. since our previous call, I have been so looking forward to this conversation, my friend.
[00:01:15] Robert Hossary: So, have I. And I’m glad that we have this opportunity to share this with the world.
[00:01:19] Randy Crane: Absolutely.
[00:01:20] Robert Hossary: Randy, before we get started, let me ask you what we ask all our guests. with all the experience that you’ve got, what would you have wanted to tell your younger self to prepare him?
[00:01:31] Randy Crane: You know what? I don’t even know where the list begins, but I can tell you this much. I think what I would tell my younger self is that things aren’t always as they seem to be, okay? And when I say that, I mean,
[00:01:44] Randy Crane: we’re always taught that what happens out there affects what happens in here. that person did me wrong, so it hurt my feelings, or that person stole my money, so it’s hurt me. And it’s really not that way at all. I would have told my younger self fix what’s in here, baby.
[00:02:00] Randy Crane: And the world will fix itself. And I think I’ve learned that over the years that, playing the blame game doesn’t work at all. As a matter of fact, it’s not even satisfying.
[00:02:10] Robert Hossary: And it takes a long time to learn that lesson. If we had the opportunity to go back and teach that to ourselves, maybe our lives would be a little smoother.
[00:02:19] Randy Crane: you know what, it’s funny too, Robert, because, when you and I were kids, there was nobody to teach that to us. The people that did know didn’t talk about it, and everybody else just didn’t know any better.
[00:02:31] Robert Hossary: And add to that fact, as young people, we’re invincible, we know everything.
[00:02:37] Randy Crane: Oh, And I will tell you, and I say this all the time, when I was 20, I was the smartest guy in the world.
[00:02:43] Robert Hossary: Yep.
[00:02:44] Randy Crane: I knew it all.
[00:02:45] Robert Hossary: Yep.
[00:02:45] Randy Crane: And nobody could tell me anything.
[00:02:47] Robert Hossary: Hence the reason that we all started 10 Lessons Learned. Because you’re right. Nobody talks about this.
[00:02:54] Robert Hossary: Nobody shares this wisdom, this information with the next generation. Or, as I pointed out in a recent episode, nobody reminds the older generation that they need to remember this stuff.
[00:03:09] Randy Crane: No, you’re so right. And you see, this is where it becomes difficult. when we were young, it was all about, you do this, and this will happen.
[00:03:18] Randy Crane: Go out and, take on the world. You can be anything, you can have anything you want. And over the years, I’ve found that you can’t have what you want. You can only have what you are. And we can talk about that maybe afterwards,
[00:03:30] Robert Hossary: Let’s do that because that is really interesting. I do like that.
[00:03:35] Randy Crane: I learned something in that Marketing is, and selling is not a rudimentary thing.
[00:03:40] Randy Crane: It’s a connection thing. It’s not something where I say this and you’ll say that I’ll say this, and then you say that, and then you close the sale. Life doesn’t work that way. Marketing is an internal thing. It’s not something that you can say, hey, I’m going to write some copy and people are going to buy my product.
[00:03:58] Randy Crane: I can read ad copy and I can tell whether it’s authentic or not. And it may not be how it’s written. It may, it might be written very well, but there’s just something. And I don’t know what, but there’s just something that strikes me wrong. And I’m sure every person, including yourself, Robert, has had a situation like that in your life.
[00:04:16] Randy Crane: I don’t know what it is. It’s just, you might’ve just said a tail end of a word. It just didn’t resonate with me with, and you see, marketing is not something that you just do. it’s not even something that. You just learn. It’s an emotional connection between you and the people that you’re talking to, whether you’re talking to them through copy or through verbal or through video or whatever it is you’re doing.
[00:04:41] Randy Crane: It’s an internal feeling. And if you don’t feel that person’s problem, if you don’t feel that person’s resolution or that person’s difficulty in life, then it’s very difficult for me to Assemble words that can correct that problem in a way that you’re going to feel comfortable.

[00:04:59] Lesson 1: Human Beings Make Decisions Based On Emotion

[00:04:59] Robert Hossary: That sort of segues directly into your first lesson.
[00:05:03] Robert Hossary: So, let’s talk about lesson number one.
[00:05:05] Randy Crane:
[00:05:05] Robert Hossary: Human beings make decisions based on emotions, not on fact. Look, Randy, I’ve been in sales and marketing for about 40 years. I agree with that. comment, but I’d like to, I’d like to hear more. So, tell us about that.
[00:05:22] Randy Crane: Human beings make decisions based on emotion.
[00:05:26] Randy Crane: And let me just get, I’ve got an example here, if you don’t mind me telling a quick story. so, what ends up happening is I’m 18 years old and I really want this set of speakers and, I had this Harmon Cardin stereo system, but they came with really lousy speakers. So, I had these ones, I had my eye on big, tall ones, the liquid cooled I’m sure you remember those, right?
[00:05:49] Randy Crane: They were massive, and they wanted $500 for ’em. And in 19 78, 500 bucks was a lot of money. so I saved and I saved for months, finally had the money to buy them I went to the bank, got my money out of the bank, went to the audio store, bought my speakers, gave the guy the money, put them in my car, and brought them home. Plugged them into my stereo system. Robert, wow, what a sound! It was awesome, and I was so excited, so I sat down at my kitchen table, I’m sitting there, and the receipt was on the table, ped up the receipt, looked at the receipt, all of a sudden I just got this feeling, I said, oh my god, I got a girlfriend, I got rent to I’m not going to get paid for two more weeks, oh my god, what am I going to do, I’ve got no money.
[00:06:36] Randy Crane: Can I tell you something that happened? Those speakers magically disconnected from the stereo, went back into the box, magically moved into my car, and within about 40 minutes were back in the store. Human beings make emotional decisions, and then they support it with reason and rationality after the fact.
[00:06:55] Randy Crane: Emotion always comes first. Somebody asked me, I was doing a live event yesterday and somebody said to me, they said, can you train yourself to put your, your rational mind first? And I said, you can train yourself to do anything. You can train yourself to bark like a dog, but you’re not wired that way We’re wired to allow our emotions to be the contributing factor to who and what we are. We’re emotional creatures and we connect with people on an emotional scale. So yeah, emotions always come first.

[00:07:28] Lesson 2: What We’re Taught Is Not The Truth

[00:07:28] Robert Hossary: Lesson. Number two, a lot of times what we are taught is not the absolute truth.
[00:07:35] Randy Crane: Absolutely. Absolutely. And don’t get me wrong.
[00:07:38] Randy Crane: Truth is, it’s Okay, it is contextual. I mean, you tell me a lie, but if I believe it, it’s obviously the truth to me.
[00:07:47] Randy Crane: And you see, there’s, don’t get me wrong, because every human being in the world creates his own reality. What we think and what we feel creates reality. Your reality, not mine. And every human being has that capability. It’s just that, I think everybody Ultimately knows it, but they know it from a distance.
[00:08:08] Randy Crane: You know how you know things certain that’s up close to you, but it’s there, but you don’t think about it.
[00:08:13] Robert Hossary: in lesson number two, you’re saying that what a lot of what we are taught, is not the truth. and I will agree with that. you’ve touched on your next lesson there, which is Basically, idea that the outside world creates reality is a fallacy. The two are entwined, so Lesson 2 and 3 are entwined.
[00:08:38] Randy Crane: Yes, and they are. quick story, my son Brandon, when he was a little boy, he was in grade one, and I had taught him, before he went to school, I taught him how to culminate the numbers to add. you added the zero columns and right.
[00:08:53] Randy Crane: So, he goes to school, does a test. he was done about 10 minutes before all the other kids, and they gave him an F. So, he came home to me crying because he couldn’t understand why he failed. So, I went to the school, and they told me that the reason he failed is because we don’t want him to do that. We want him to add this, and this carry over.
[00:09:14] Randy Crane: This and this. I thought that was a little strange. That’s fine, we move along from there, and he, we’re reading, and you and I were taught to read the same way, and years later, this moves along now to about 1993, 94 I run into, I run across this ad for a guy named Howard Berg, fastest speed reader in the world, can read something like 20 pages a minute, He says, pay me 99 dollars and if you haven’t improved your speed in two weeks, I’ll give you your money back.
[00:09:45] Randy Crane: I figured, okay, here we go. I could probably read three quarters of a page a minute at a time, Which I think is standard for most people. after taking his course for a couple of weeks, I was reading about two pages a minute, but it’s interesting because I wasn’t reading the, this ad, but something, I wasn’t reading those words anymore.
[00:10:05] Randy Crane: And I found that When I could read two words a minute, my comprehension went way up, and I didn’t kind of put two and two together until years later. And what I ended up finding was that what they teach you in school is they don’t necessarily want you to be educate.
[00:10:19] Randy Crane: once again, this is why it’s important to expand your mind and listen to different points of view so you can have that conversation, so you can have that internal enlightenment. Yes.
[00:10:39] Robert Hossary: I will take anything that is said to me at face value because One of my values is. I’ll believe anything that is said to me until it’s proven incorrect, until I can go and see or find credible sources to disprove that. But I don’t stop, researching it just because Randy said this is the way it is and I like Randy, and I believe what Randy says. I have had many discussions, including with some of my co-hosts on this show, about many topics that they strongly believe in, I strongly believe in, but it’s the fact that we all respect each other enough to listen to our points of view.
[00:11:16] Robert Hossary: And continue to learn. So, what you’re saying as far as, what we are taught is not strictly speaking the truth. I’ll, I agree, and I will challenge it in this sense, it is the truth according, as you just said, to someone else.
[00:11:34] Randy Crane: It’s a slanted view. When I say slanted, I’m not meaning wrong.
[00:11:38] Randy Crane: It’s just another perception.
[00:11:40] Robert Hossary: Exactly.
[00:11:41] Randy Crane: Okay, and don’t get me wrong. The pitch that I’m giving you is my perception. It doesn’t make it right or wrong. It’s just a perception.
[00:11:50] Robert Hossary: But it makes it valuable. It does make it valuable. Because now I have Randy Crane’s point of view, as well as mine, as well as Aristotle, as well as all these other points of view in my head.
[00:12:02] Robert Hossary: And I can weigh all of this up, so it is important.
[00:12:05] Randy Crane: And it is, and the perception, the point of being a perception is the fact that it now gives you something to think about.
[00:12:14] Robert Hossary: Yes, absolutely.
[00:12:16] Randy Crane: It gives you something to think about, and you know what, maybe Randy’s right, maybe he’s wrong.
[00:12:20] Robert Hossary: Exactly.
[00:12:21] Randy Crane: And that’s okay too.

[00:12:23] Lesson 3: Your Perception is Your Reality

[00:12:23] Robert Hossary: The second part of all that, lesson number three, which is, basically if I can paraphrase your lesson, which is, in my words, perception is reality. Your perception is your reality. So that’s what you’re saying with the idea that the outside world creates reality is a fallacy.
[00:12:41] Robert Hossary: I agree with, but a lot of people don’t understand that. They don’t understand what you just said. It’s a slanted view. A particular point of view is a point of view from a perspective of someone else.
[00:12:56] Randy Crane: Oh, absolutely. And you see, we are a creation of our own environment. it was interesting, and I don’t know whether I told you this before, but I was actually going to be a priest, And I went and took a degree in theology and I went to, seminary, spent several years in seminary. And then I was just about six weeks away from taking my vows as a priest. And they do an interview with you. So, I guess I figured at the time that while they’re interviewing me, I’ll be interviewing them.
[00:13:24] Randy Crane: And, needless to say that did not work as well as I’d kind of hoped. So, I would start asking them questions like, what do you think the political time was like during the time of Jesus? They don’t want to talk about that. Because it’s not important here. I said, okay. Because I’m searching for the truth here.
[00:13:40] Randy Crane: Well, let’s talk about the financial times during that period. I mean, come on. The guy’s walking around in moccasins. He’s got no money. How is he getting around? How is he doing? No, we don’t want to talk about any of that. This kind of went on for a little while, my bishop turned around and he said to me, he says, Randy, maybe you need to take a little time off to make a consideration of your vocation.
[00:14:02] Randy Crane: And I said, okay, I think that’s a good idea. So that was 43 years ago and I’m still reconsidering. Okay. but the interesting part about that, when I left the church, I continued my studies, but instead of now reading catechism, I’m now reading I’m reading the Vedics, I’m reading the Hindu, I’m reading the Muslims, I’m reading the Buddhists, the I Ching, I’m reading all of that information and digesting it.
[00:14:30] Randy Crane: And I needed to make money at the time, so I became a marketer and I found out I was pretty good at that, and I started studying that stuff. And I found that over the years, the two kind of became one for me. And that’s when I started to realize that human beings are emotional creatures and it’s their perception of the world that creates who they are.
[00:14:53] Randy Crane: So, what you think causes what you feel inside. your brain releases chemicals into your body to make you feel exactly how you think. And when you start feeling how you think, it causes More thoughts to be created, which causes more chemicals to flow, and this just keeps going on and on.
[00:15:15] Randy Crane: Now, if it’s a good thing, if it’s happy, then those thoughts and those feelings are fantastic. Okay, it’s euphoric. But if you’re sad, the same rules apply.
[00:15:25] Robert Hossary: And you spiral.
[00:15:27] Randy Crane: And you do. And you know what? It’s hard to pull yourself out. one of the things, I said I was doing a live talk yesterday.
[00:15:34] Randy Crane: And one of the things that I talked about was feelings. Feelings are the end of the line. when you are in love, you can’t shut off being in love. You’re in it. There is no exit door. When you’ve gone to a scary movie and your body is shaking, there is no exit door. You can’t get out.
[00:15:53] Randy Crane: Those emotional triggers that you have that, or that someone presents to you causes you, those emotional triggers cause you to push you into That locked door.
[00:16:04] Robert Hossary: That mental state.
[00:16:04] Robert Hossary: And once you’re in there, once you’re in, in homeostasis in that feeling, you don’t get out.
[00:16:11] Randy Crane: It’s a little prison for at least a certain period of time.
[00:16:14] Robert Hossary: And this is where self-awareness comes into it. If you’re aware that you are in that little prison, then you just pull the key out of your pocket and open that door.
[00:16:25] Randy Crane: we see this all the time.
[00:16:26] Randy Crane: people that are in depression. the reason people are depressed and there’s a difference between being depressed and being in depression, depressed. is an instance. Depression is a lifestyle, but if I’m depressed today, and I’m depressed tomorrow, and I’m depressed the day after, and the day after, and the day after, what am I doing?
[00:16:46] Robert Hossary: You’re creating those chemicals that will build that cell that you’re going to put yourself in.
[00:16:52] Randy Crane: Absolutely, and what’s going to happen is the chemicals are going to go into my body, and the body is going to become the unconscious mind.
[00:17:00] Robert Hossary: Now, I’ll stop you there because I just want to make sure our audience understands.
[00:17:05] Robert Hossary: We’re not belittling this. We’re just stating the fact. It is serious. This is a serious condition and if you are in that state, seek help. Talk to someone else. Understanding what Randy’s saying, this is how this will perpetuate. That’s the real problem. It perpetuates because we just keep going further and further down that hole.
[00:17:32] Robert Hossary: And we don’t feel that we have anybody, but you know what, you’re not alone. And that’s the reality of it.
[00:17:39] Randy Crane: You know what? We’ve all been at points in our lives where depression has been a, a combat. I know I have. Me too. You know what, it’s just, it’s hard. It’s really hard. But I think once you have a clear understanding of what it is, and then you have a way of finding a way to change that for yourself.
[00:18:01] Randy Crane: Because creating a habit of one thing, changing that habit is just a question of changing your mind, okay? And just doing it over and over and just keep doing it.
[00:18:11] Robert Hossary: you mentioned, spirituality,

[00:18:13] Lesson 4: We Are All Spiritual Beings Having A Human Experience

[00:18:13] Robert Hossary: which leads us into your next lesson, which is we are all spiritual beings having a human experience.
[00:18:22] Robert Hossary: That’s lesson number four. I think that’s great. Being a student of philosophy, I agree with you.
[00:18:28] Randy Crane: it’s funny, this may seem a little silly, but, if we were all just spiritual beings, what does coffee taste What does fresh grass smell You’d never know. Because you need that body in order to experience it.
[00:18:40] Randy Crane: I think quantum physics in this day and age has really kind of proven that your heart acts as a transmitter, your brain acts as a receiver, and like attracts like, so whatever you give out into the world, you get back. like I said, if you do dirt by people, you know what, it comes around.
[00:18:59] Randy Crane: It’s going to come back on you tenfold, and it usually does, because like I said, I’m no exception to the rule, I’ve done it. I’ve experienced that myself and I’m sure you have too.
[00:19:08] Robert Hossary: Absolutely, and that’s why I’m nodding furiously for our podcast audience who are not watching this on YouTube.
[00:19:16] Robert Hossary: Definitely.
[00:19:17] Robert Hossary: Because what goes around comes around. Karma. Karma is real, people.
[00:19:23] Randy Crane: Oh yeah, without a doubt. And it’s so funny too, because there’s repercussions for everything you do, and if like attracts like, when you hurt somebody, that hurts coming back to you. Now, it’s not going to come back the same way.
[00:19:37] Randy Crane: No. And you’re not going to know when it’s coming, but you can start banking on it. But on the speed note, it’s the same thing when you do good by people. Yes. It’s going to come back to you as well.
[00:19:48] Robert Hossary: you mentioned this before, and you studied a lot of different philosophies, a lot of different religions, a lot of different cultures, and so have I.
[00:19:57] Robert Hossary: It’s just so clear that all of these pretty much preach the same thing. They do. Just be nice to each other. Look. It amazes me that we still aren’t nice to each other.
[00:20:15] Randy Crane: it’s funny too because I’m just trying to put this in the right wording. When I was young, it was all about the money, the car, the girls, the house, the friends, the, camaraderie.
[00:20:27] Randy Crane: It was all about everything external to me. Yeah. Okay, and I’m sure it was with you too, And, had to have a nice car, had to have nice clothes. 64 years old. And God forbid you and I are in the last quarter of the game. But none of that stuff means anything.
[00:20:44] Robert Hossary: True.
[00:20:45] Randy Crane: Because when the day comes that I leave this world, it’s all going to belong to somebody else.
[00:20:52] Robert Hossary: That’s it.
[00:20:53] Randy Crane: I saw a thing the other day and they said, the photo albums, okay, are going to get passed down to your kids who are going to get passed down to your, their kids. And by the time it’s passed a couple of times down, they’re going to look it down and say, who is that guy?
[00:21:06] Randy Crane: They’re not going to know anybody. They’re not going to know who those people are.
[00:21:09] Robert Hossary: That’s right. And I mean, this is a reality check.
[00:21:14] Randy Crane: Oh, it certainly, isn’t it?
[00:21:15] Robert Hossary: Yeah, absolutely. It’s an absolute reality check. You’re going to spend your whole life collecting stuff. What’s the point? What is the point if I can spend my life making another human being’s life better. Whether that’s family, whether that’s part of my job, and it is at the moment, whatever. Isn’t that more fulfilling for me spiritually, and as a human being, than collecting stuff? Now, I’m sure there’s a lot of people in our audience now that are shaking their heads going, we want our stuff. Go for it.
[00:21:52] Robert Hossary: We’re not saying, don’t do it. We’re just saying, we’ve learned.
[00:21:57] Randy Crane: You know, it’s funny. I, when I was younger, I used to wear really good suits and I had really good shoes. And, I was saying I did a live event yesterday and I went in my slippers, my bedroom slippers. And somebody asked me, they said, why do you wear your slippers when you’re standing on stage?
[00:22:17] Randy Crane: I said, they’re comfortable. Like they’re really comfortable. They said, most people wear, leather shoes. Okay. those shoes are not comfortable. Okay. They’re not comfortable. And I don’t wear a suit anymore. And I don’t put a tie on it. Honestly, Robert, thank God. Thank God beyond that point in my life.
[00:22:34] Robert Hossary: Yeah. worrying about what other people think of you. I think we’re past that.
[00:22:40] Randy Crane: Absolutely. the day they created business casual was probably the best day of my life. but you know, the interesting part about this is that authenticity, you are, and you know what, me wearing slippers didn’t change my message.
[00:22:57] Randy Crane: Okay. I just mean I’m a guy who wears slippers. my wife, Lori and I, we live a very minimalist life. We moved out of the three-bedroom, three-bedroom house into a two-bedroom townhouse and we got rid of All that stuff, because it’s not going to, we’re not taking it with us anyway.
[00:23:15] Randy Crane: The interesting part about that is that if the assets and the money and the property and the cars are not what’s important, then the question comes, what is? And the answer to that question is, it’s the memories. It’s the experiences. Because I think those are what we’re going to take.
[00:23:33] Robert Hossary: Without a doubt, and that’s what we’re going to leave.
[00:23:36] Robert Hossary: And that’s where I’m going to leave.

[00:23:37] Lesson 5: Human Beings Connect With Other Human Beings On An Emotional Level

[00:23:37] Robert Hossary: And it again fits into your fifth lesson, which is human beings connect with other human beings on an emotional level. And there’s, I think it was Maya Angelou, who said, nobody’s going to remember what you said, but they might remember how you made them feel.
[00:23:56] Randy Crane: That’s right.
[00:23:57] Robert Hossary: And it’s the emotional connection that you’re talking about.
[00:24:01] Randy Crane: Oh yeah.
[00:24:02] Robert Hossary: That you started this conversation with and we’re back to it in your fifth lesson. So, tell us about, about that lesson and how you came up with that and what it means to you.
[00:24:13] Randy Crane: Human beings connect with other human beings, and it really came to me when they started working with, AI, cause marketers were coming to me, young marketers were coming to me and they were saying, oh, you know what?
[00:24:24] Randy Crane: I’m just going to have ChatGPT write my copy for me or write my blog for me. And I thought, yeah, I write my content for my website. I said, yeah, you go right ahead and do that. But remember something, human beings connect with other human beings, and they connect with them on an emotional level. ChatGPT is aa machine. I mean, it might be a software or whatever else you want to call it, but it’s still a machine. It’s not human. And humans connect with other humans, not with machines. Okay, do I think that will change in years to come? Maybe in a hundred years, or maybe a thousand, I don’t know, but a machine cannot be human, at least not right now.
[00:25:01] Robert Hossary: Agreed.
[00:25:02] Randy Crane: If you want a machine to write your code, or you want machines to write your copy, your customer is going to know it, because they’re not going to feel you, and human beings have to feel. This is the reason we read a great book. This is the reason we go to the movies. If I go to a movie to watch a love story, I want to cry.
[00:25:21] Randy Crane: I want to feel that. If I go to watch a sad story, I want to feel sad. If I go to a horror movie, I want to be scared. Because these are the emotions that drive us as human beings. These are what we do. We connect.
[00:25:35] Robert Hossary: with other human beings,
[00:25:37] Randy Crane: with other human beings. Look, Robert, you and I have, we’ve had a couple of really great conversations in the past, and there’s a connection between you and I And it’s a chemical connection. I feel you. I feel you as a person, and I’m sure you feel me too.
[00:25:51] Robert Hossary: Yes.
[00:25:52] Randy Crane: Now, you’re on the other side of the planet, and it just goes to show you how that electromagnetic electricity works, because it can work through any amount of time, any amount of space. It’s connection, and that’s what every human being is looking for, is that connection, whether it’s in the copy we read, the stories we tell, whatever the case is.
[00:26:15] Robert Hossary: Couldn’t agree more, and again, I come back to this show. I have connected, whether I’ve interviewed or whether I’ve just listened as part of the audience, to every guest we’ve had, because they’re human, because their stories were emotional, and because there was a connection there, something that resonated with me, and something that resonated with our listeners.
[00:26:42] Robert Hossary: That’s why we have listeners in over 90 or over 100 countries now, because of this. Human connection, human beings sharing their perspective and sharing their wisdom with other human beings for no other purpose than just to share it, just to leave something behind, make the world a little wiser lesson by lesson.
[00:27:08] Robert Hossary: So that’s, yeah, I hear what you’re saying, and I totally agree with you.

[00:27:14] Affiliate Break

[00:27:14] Robert Hossary: We’re just going to take a quick break. We’d like to thank our affiliate partner Audible. Audible is an amazing way to consume 10 lessons learned books and other podcasts, allowing you to build a library of knowledge all in one place.
[00:27:28] Robert Hossary: You can start your free 30-day trial by going to audible trial.com/10lessonslearned. With Audible, you can find your favorite lesson while at home or on the go. Once again, that’s audibletrial.com/10lessonslearned d for a free 30-day trial. The link will be in the show notes.

[00:27:48] Lesson 6: The World We Live In Is Not A Result of People Who Don’t Know What They’re Doing – It’s By Design

[00:27:48] Robert Hossary: Our guest today is Randy Crane.
[00:27:51] Robert Hossary: Entrepreneur, marketing guru and CEO and all-around good guy. Randy let’s get on to lesson number six. The world we live in is not a result of people who don’t know what they’re doing. It’s by design. Can you explain that to me? I’m finding it a little difficult to wrap my head around that one.
[00:28:14] Randy Crane: it’s interesting because, the world itself has been in the planning stages for centuries.
[00:28:22] Randy Crane: Thousands of years. It comes, most recently I come back to what I was saying earlier about JD Rockefeller and how he wanted to formulate the educational system. He’s just one instrument in a series of instruments that have progressed this world along to where we are today. in 1942, Adolf Hitler was using packet switching, okay? In other words, he was sending emails through the internet. But we didn’t hear about the internet until 1991. As a matter of fact, I think we heard about it on Star Trek. But regardless of that, we didn’t get it until around 91.
[00:29:00] Randy Crane: The point that I’m making is that what they consider the real world is by design, okay. I think the, the COVID scare, I think the processed foods, I think the pharmaceutical industry has played a huge part, the food industry. I mean, if this was a hundred years ago, there would be no such thing as chicken McNuggets, but 40 years for us to realize that they’re not healthy.
[00:29:25] Randy Crane: But they’re not a healthy choice, so what I’m saying is that this world has been built out over a period of time and it’s been built out by people and organizations that I think stand behind the screen. Okay. They’re not in the forefront of them, but they’re the ones that are controlling what goes on in the world to a great degree today.
[00:29:46] Randy Crane: We know them as the World Economic Forum or the, the United Nations. I mean, they’re all kind of in part of this, here in Canada. I mean, we’ve got. A prime minister that, in my opinion, has done a horrible job, And, but has he done a horrible job? He’s maybe done a horrible job for the people, but maybe he’s not working for the people.
[00:30:06] Randy Crane: and again, this is just a question. I’m not saying that’s the case, I think that if you live in that world, and allow the world to dictate who you are and what you do, Then you’re at the mercy of the world.
[00:30:18] Robert Hossary: And what’s the solution? I mean, I’ve got many things I’d like to say to this, but
[00:30:23] Randy Crane: I’m sure you do.
[00:30:24] Robert Hossary: What’s the solution that you, that you can see if you live in that world, that as you said, then, you’re allowing it to dictate. So, what’s the solution then?
[00:30:35] Randy Crane: you know what, I just recently did a video on, I call it the inside economy. And again, this is just strictly a perception.
[00:30:42] Randy Crane: I chose many years ago, back in 1993, to go into my own business and work from my home.in 1993, when I went out to talk to a customer, he’d say to me, where’s your office, Randy? And I’d say, I have my office at home. What kind of business could you have running from home? You can’t run a business from home.
[00:31:00] Randy Crane: That’s where you sleep. and so, it made it very hard in 1993 to get a business established working from home. Today, it’s the norm, in this world that I live in today, I have my inside economy. I pay my bills. If the inflation goes up a little bit, I raise my rates or I take on another client.
[00:31:20] Randy Crane: But I work in the, I work in the confines of my home. And when I say that what happens out there? What happens out there. I don’t care what goes on out there. I do care what goes on in here. And I think more people have to start learning to live that way. I’m more concerned about my happiness and my way of life inside my home than I am what’s going on out there.
[00:31:47] Robert Hossary: There are many things that you’ve said that do not resonate with me, look, let’s start with the things that I do agree with. I believe that we are all part of an ecosystem. It does take a village, to raise a child. It does take a community to make social change. and unless we all interact with each other as humans emotionally and connect, then we fall into this trap of.
[00:32:19] Robert Hossary: pointing fingers. We fall into this trap of not being part of society. the other thing that does resonate with me that you said is yes, there are forces out there and I call them monopolies. And this is where I will probably be, lambasted in the comments, but this is where I believe more government regulation is required.
[00:32:43] Robert Hossary: We cannot have monopolies. they’re too powerful and they just control everything. And there’s no need for that. this is where we need the small entrepreneur. This is where we need the small mom and pop businesses to make us healthier.
[00:33:02] Randy Crane: But don’t misunderstand me. What I’m saying is that I look at what’s happening in my world financially.
[00:33:09] Randy Crane: I’m still part of my community. I’m still part of my connection with other people. Okay. But I know people, they’re worried about where their next dollar’s coming from. They’re worried about how I’m going to pay my bills or how I’m going to, this is what I’m talking about when I, what happens in here?
[00:33:27] Randy Crane: This is my economy, my personal economy. And Robert, you’ve got your personal account. All I’m saying is I don’t allow the economy out there. To affect my economy in here.
[00:33:40] Robert Hossary: Yeah, no, I understand that. And I do the same thing. My concern is that we’re not talking conspiracy theories here.
[00:33:47] Randy Crane: No, not at all.
[00:33:47] Robert Hossary: You have a choice in, depending on what democracy you live in, to choose who leads you, who represents you. You can do it yourself. it’s your choice. And this is the whole point that I’m making.
[00:34:01] Robert Hossary: that life is a choice. So, you can either choose to deal with something or choose not to deal with something. But what you’re saying, Randy, is you’re observing the world from your own perspective, and this comes back to one of the previous lessons, the world we live in is not a result of people who don’t know what they’re doing.
[00:34:24] Randy Crane: That’s right. The format of the world, the rules and regulations of the world, have been dictated by, and dictated I mean spoken by,
[00:34:33] Robert Hossary: a certain class.
[00:34:35] Randy Crane: Okay, we’ll call it a certain class. Okay, we’ll call it a certain class. They have created this world or created parts of it.
[00:34:43] Robert Hossary: Okay, and I accept that. And would you say that we are in a position to change it?
[00:34:49] Randy Crane: Absolutely. I was reading an article about three Buddhists that went to, I think it was Chicago, and they gathered a group of other Buddhists in the area, and they all kind of held hands around a certain bad area of Chicago, and they created a circle.
[00:35:04] Randy Crane: I don’t know if you’ve ever heard the story, but they were there for three days, praying, and chanting, and singing, and the crime level went down drastically. I thought that was a phenomenal story. It touched my heart. because it just goes to show you that, if we join hands together, we can move mountains.
[00:35:19] Robert Hossary: Yeah.
[00:35:20] Randy Crane: and again, coming back to theology, there was a, an instance where Jesus says to, to St. Thomas, you know, when your mind and your heart become one, the desire of your mind, the desire of your heart becomes one. Ask the mountain to move and it will move.
[00:35:37] Randy Crane: And this is how we create; this is how we manifest things in our life. no, I don’t think Steve Jobs woke up one day and said, huh, I think I’m going to build an iPhone today. He might have had the idea, but it was that constant cultivating where his brain and his mind and his soul were connected.
[00:35:56] Robert Hossary: I see that, and with that, I do agree.

[00:36:00] Lesson 7: It’s Just the Same Monkey In A Different Suit

[00:36:00] Robert Hossary: All right, Randy, let’s get back to marketing, your speciality. Given me this lesson, I’m going to condense it down to the last sentence, because I like it and I’d like you to explain it to us.
[00:36:12] Robert Hossary: So, lesson number seven, it’s just the same monkey in a different suit.
[00:36:18] Randy Crane: That’s right. It’s just the same monkey in a different suit. and I hear this all the time, and I’m going to break this down into a couple of pieces. back in the eighties, and I know I keep going back there, but back in the eighties.
[00:36:28] Randy Crane: The, the universities were turning out graphic designers like they were going out of style. Tons of them. And back in the 80s, and Robert I’m sure you remember this, the big ad agencies controlled.
[00:36:37] Robert Hossary: Oh yeah.
[00:36:38] Randy Crane: 90 percent of all of the, major contracts in the world. And guys like you and I We couldn’t, A, we couldn’t afford them, B, we couldn’t, there was no such thing as a little marketing company.
[00:36:51] Robert Hossary: Nope.
[00:36:52] Randy Crane: Okay, there was just no such thing as that. we ended up doing all that kind of stuff ourselves, we made our own flyers, we, you know what I’m saying, when, and when Vistaprint, we would turn around and, have to send, a letter to Vistaprint. to get them to print and they, it would take six weeks or six months for us to get our business cards back.
[00:37:10] Randy Crane: So, what happened was, and this went on for a period of time because they were turning out graphic designers and the graphic designers were losing money. They couldn’t get any work. Now all of a sudden, the 90s rolled around and they got the internet, and the internet gave these guys a whole new lease on Keep this in mind as we move forward because now what happens is we are in a situation where graphic designers started doing websites.
[00:37:37] Randy Crane: and I’m sure you remember those websites, right? they were brochures, and they were informative, but they were really pretty pictures on the web. But what did they know about selling anything? Nothing. Hence now we move forward so many years. We now have Instagram, we now have social media, we have YouTube, we’ve got, back in the old days we had TV, radio, which most of us couldn’t afford.
[00:38:02] Randy Crane: We had newspapers and we had magazines. and that was pretty much it. Today we have a host of other things which don’t include those four anymore. That being said,
[00:38:13] Randy Crane: clients come to me all the time and they’ll say to me, they’ll say, tell me about your marketing. we do, we do Facebook. Or we’ve done Facebook, we have a website, we have, we do YouTube, we do flyers, we do These are all venues. These are all mediums that we use. That’s not marketing.
[00:38:31] Randy Crane: if I were to, it’s like saying, I have a TV commercial. We do TV commercials. Okay, but that’s just a medium that you use. That’s not the marketing. So, they’ll say, we change our marketing, instead of by today, it’s by now. Okay. But that doesn’t change anything. What I’m saying to you is that most people come to us, and they’ll turn around and they’ll say, these are the things that we’d be using thinking that the medium is the end result.
[00:38:56] Randy Crane: And in actual fact, it’s the marketing that’s done at the front. So, what are we, we’re just monkeys. In a different suit. The same monkey is just instead of doing TV and radio, he’s doing social media. and YouTube. the key with this is that marketing has to change.
[00:39:12] Randy Crane: Marketing has to change. It has to change the way we present ourselves, has to be authentic, especially with an evolved species like we are. Then people think, a new are entirely different in the way they think. Than the way, old codgers like you and I think.
[00:39:31] Robert Hossary: I couldn’t agree more. they’re inspiring to me because they don’t think, this new generation of leaders that are coming up, for the most part, and I am generalizing here, don’t think about stuff. They think about Emotions. They think about what it means, how they, how that’s fulfilling their values and their purpose.
[00:39:54] Robert Hossary: And I find that really good because hopefully we can get back to where we should be. Before all the monopolies, before all of the greed took place, the Gordon Geckos, for those in our generation.
[00:40:08] Randy Crane: Oh yeah, you remember the Gordon Gecko? Yeah, I do.
[00:40:11] Robert Hossary took over. I really do hope they are thinking differently.
[00:40:16] Robert Hossary: but you’re right. it’s a very old, I don’t know, I think it’s a Shakespearean quote, a rose by any other name. It’s It doesn’t matter what you call them, it is the same monkey in a different suit. We still all do the same thing. the bottom line to marketing, you can correct me if I’m wrong Randy, but the bottom line to marketing is exactly what you said when we started.
[00:40:40] Robert Hossary: People buy on emotion. It’s an emotional connection.
[00:40:45] Randy Crane: And you see, and this is the part, and we, it takes so long. To get bad habits, to breed bad habits out of, it takes generations to do that. I mean, I’ve got one of my clients and he turns around, he says to me, he says, I heard a saying when I was a kid and I said, what’s that?
[00:41:03] Randy Crane: He says, ABC, always be closing.
[00:41:06] Robert Hossary: Yeah. Oh my God,
[00:41:08] Randy Crane: you know what I know? And you know what? I don’t know. I know it definitely doesn’t work now, but I don’t even know that it worked back then all that well, and it was all those little acronyms. and I’m sure you know, just as many as I do, if not more, but the point that I’m making to this is the fact that we’re dealing with, this is a new species.
[00:41:28] Randy Crane: Okay, and I’m using the word species as maybe for a lack of a better word, but human beings connect with other human beings. Okay. And you know what, when my father was a young boy, and when I even when I was a young boy, my dad would turn around and say to me, we always came from a position of lack in our lives.
[00:41:46] Randy Crane: Randy, money doesn’t grow on trees. And There’s too much month at the end of the money. And I mean, we’re broke all the time The new human being doesn’t look at things that They don’t look on the premise of what I don’t have. They look at the premise of what I do have.
[00:42:01] Randy Crane: And this really comes down to a, a statement I made before, you, you can’t have what you want. You can only have what you are.
[00:42:10] Robert Hossary: And if you don’t mind. It’s rather deep, but yes.
[00:42:12] Randy Crane: It is. And it is. But here’s the interesting part of like attracts like. come to God and you’re sitting at the throne of God, and you say, you know what, I’m so poor. And God will say, yes, you’re absolutely right, you are poor. Here’s more poor.
[00:42:29] Randy Crane: Here’s more. Here’s more. And as human beings, we look at this and we think, that’s not right. But in actual fact, that is right. Because if like attracts like and I come to the universe and I say, I’m poor, and that’s what I’m giving out, then that’s what I’m getting back. How can you expect, why are you so surprised when you get back what you asked for in the first place?
[00:42:50] Robert Hossary: That’s a little deeper than I want to go. Okay.no, I would love to have this conversation, but I think, I think we’re getting into metaphysics here.
[00:43:01] Randy Crane: Yeah, and I didn’t want to go down that road. Now, remember when we were talking before, I said, I have this tendency of going down the rabbit hole.
[00:43:10] Robert Hossary: And that’s why, look, that’s why we have hosts on 10 Lessons. Absolutely. All right, look, I do hear what you’re saying. I do agree There’s a lot of professions in the world today that are still the same as they were 15, 20, 50 years ago.
[00:43:26] Robert Hossary: Yeah. But they’re dressed differently because there’s new technology available to those professions. So, I agree with you, and I do like that.

[00:43:36] Lesson 8: By The Time A Human Being is 35 Years Old, They Are Functioning Primarily On Subconscious Programming

[00:43:36] Robert Hossary: So, let’s move to lesson number eight, because this one’s also going to be contentious. Lesson number eight. By the time a human being is 35 years old, they are functioning primarily on subconscious programming.
[00:43:52] Robert Hossary: Really, Randy?
[00:43:53] Randy Crane: Absolutely. Absolutely.
[00:43:55] Robert Hossary: Can you give us some examples of that?
[00:43:58] Randy Crane: So, when a baby is born, for the first five years of their life, nature provides them with all of the understanding that they need. what they’re doing for the first five years of their life is they’re just mirroring what you’re doing.
[00:44:11] Robert Hossary: True.
[00:44:12] Randy Crane: There’s no real conscious thought going into anything. By the time they’re age five, their neocortex now is starting to form, and the neocortex brings them into consciousness. This is the reason why the Jesuit priests for years would say. give me a child until he is five and I’ll show you the man.
[00:44:29] Randy Crane: Because they would train him during the first five years to become sediment in the church, and it makes sense, too, because how many programs do you need to be a member of a family, to be a brother or a sister? How many programs do you need to be a member of a family or member of a village or a society or a community?
[00:44:48] Randy Crane: I mean, thousands. But nature builds that. In the first five years of their life. Now, this is not my findings. This is my studying that I’ve done through. Joe Dispenza.
[00:44:58] Randy Crane: very popular on YouTube. Bruce Lipton has another one as well. I’m not a scientist. But it’s a theory that I follow, and I think it’s a good theory.
[00:45:05] Robert Hossary: it something that you actually have experienced and believe in?
[00:45:09] Randy Crane: Absolutely. Absolutely. There are so many things in my life that are so rudimentary.
[00:45:14] Randy Crane: So many things that are just habit forming. Okay? There are so many things that I just do automatically.
[00:45:19] Robert Hossary: I know. I understand that.
[00:45:21] Randy Crane: You can change any of it. Yes. You can change it at any time, if you know how, okay? And don’t get me wrong, it’s not that’s a huge thing to do, but most people don’t do it.
[00:45:32] Robert Hossary: Most people don’t, and I agree with you there.
[00:45:35] Randy Crane: Okay, so what I’m saying to you is that can you change your bad habits?
[00:45:39] Randy Crane: Of course, okay, of course you can. You’re an alcoholic, you don’t have to be an alcoholic, you can change your mind. Now, then the work starts once you change your mind. Now, on the other hand too, the programs, and I’m not saying that they’re all programmed by you, or I’m not programmed by nature, what I’m saying to you is, the environment, your family, your education, your government, your TV, your radio, your phone, Everything plays a part in programming your subconscious mind.
[00:46:08] Randy Crane: And it’s interesting because everything you’ve ever done, every thought you’ve ever had is contained in that subconscious easily recalled like and that gives you just an idea how quickly the human brain works. Again, I’m not a neurosurgeon. I’m not a neuroscientist, but it is a theory that I adapt to because I know how many.
[00:46:31] Randy Crane: Idiosyncrasies or habits or things that I do just automatically.
[00:46:36] Robert Hossary: Yeah, me too.
[00:46:38] Randy Crane: These are things that we don’t know that we do. And that’s the kind of programming that I’m talking about.
[00:46:43] Randy Crane: I’m not talking about necessarily external, but external plays a part in that. Absolutely. It does.
[00:46:49] Robert Hossary: what is the lesson here then? What do you want people to take away from this?
[00:46:54] Randy Crane: Become aware. Become aware of your thoughts. Become aware of the things that you do. Don’t just do them for the sake of doing them.
[00:47:02] Randy Crane: Become aware. And I believe that if you become aware, you start to recognize the things that you do that are great. You’ll start to realize the things that you do that are not so great. And all of that being aware allows you to become a better human being.
[00:47:20] Robert Hossary: That is powerful. when you put it that way, you’re echoing, things that Ellen Langer, who is the godmother of mindfulness talks about.
[00:47:30] Randy Crane: Oh, absolutely.
[00:47:31] Robert Hossary: she’s been on the show. she talked about that. So, mindfulness, being mindful, being present. It all helps with that authenticity you were talking about originally. there’s a lot there. And I think absolutely, Randy, it starts with being aware that you are subject to these lifelong programmatic.
[00:47:54] Robert Hossary: episodes.
[00:47:56] Randy Crane: Of course, everybody is.

[00:47:58] Lesson 9: Procrastination Is A Habit That Is Learned By Repetition

[00:47:58] Robert Hossary: Everybody is. all right, let’s go to lesson number nine, because it’s actually something I do all the time. And I think you just, you’ve just explained it to me in this lesson. Lesson number nine, procrastination is a habit that is learned by repetition.
[00:48:16] Randy Crane: Absolutely.
[00:48:17] Robert Hossary: The more, what you’re saying basically is the more you procrastinate, the more you will procrastinate.
[00:48:23] Randy Crane: Oh, without a doubt.
[00:48:24] Randy Crane: And you know what? It’s not just about work. It’s not. It’s about everything. it’s like a guy who lies, Guy who lies turns around, first time he feels bad.
[00:48:35] Randy Crane: Second time he feels bad. Third time, I still feel bad, but I can go on. The fourth time, it’s like, no problem. And your procrastination works the same way. The first time you think, oh, jeez, you know what, I should have really done this. The second time gets a little easier, third time gets a little easier, because you’re developing a habit now.
[00:48:55] Randy Crane: And habits are supposed to make life easy. And so, what you do is you continually build on that, okay, until eventually it just becomes so easy to procrastinate. And you know what, I think one of the things that, for me, one of the, because I was a champion procrastinator, I was a champion at it, and I knew I had to change So what I did was, I got one of these, I’m sure you can see that, and I got one of these.
[00:49:23] Robert Hossary: And just for our listening audience, that’s a pen and a pad.
[00:49:28] Randy Crane: And I started writing down everything I do. Everything I needed to do, I had to write it down. Because if I didn’t write it down, it wouldn’t get done.
[00:49:37] Randy Crane: And I found something that was really quite interesting, for me anyway. That when you take a pen and you put it to a piece of paper, something magic happens in your brain. All of a sudden, your brain starts thinking. But this was important. And at least that was for me. So, whenever I put anything on my pad, I get it done.
[00:49:55] Randy Crane: Okay. And even if I can’t get it done that day, I will make an attempt at it. You see, once you start creating that, once you start doing that, you start, writing things down and then you take a stab at it, and then the next day you take another stab at it, and the third day you take another stab at it.
[00:50:14] Randy Crane: At least, you know what? You’re consistent, okay? It may take you two weeks to get the thing written, but you know what? It’s going to get done because every day. It’s on that list to do.
[00:50:23] Robert Hossary: Exactly, exactly. You are right.
[00:50:26] Robert Hossary: we’ve just rebroadcast, an episode with Ori Eisen, and one of my favorite lessons that Ori has is the hardest thing to do is to do.
[00:50:38] Randy Crane: Yeah, what great advice.
[00:50:41] Randy Crane: That is the hardest thing to do is to do love it.me too, man.
[00:50:46] Robert Hossary: But what you have said here is the reason that it’s hard to do is because you just keep not doing it. So, I love this because it’s so true and I can see it in myself. So, people, if you’re procrastinating, then do what Randy says, write it down.
[00:51:04] Robert Hossary: And try to go at it every day and break that procrastination habit.

[00:51:10] Lesson 10: The Average Human Being Has 80,000 Thoughts A Day

[00:51:10] Robert Hossary: All right, well, Randy, we’ve gotten to lesson number 10, so I think we’ve already touched on this, I’ll let you take us out with this. Lesson number 10, the average human being has 80, 000 thoughts a day. most of them are the same and people wonder why their lives don’t change.
[00:51:30] Randy Crane: Yeah, absolutely. I read this in a book by Dr. Joe Dispenza and also by, Dr. Bruce Lipton. yeah, the book I think was, Behavior of Belief, something like that, I think it was. Anyways, the average human being has 80, 000 thoughts a 90 percent of those thoughts are the same thoughts they had yesterday.
[00:51:47] Randy Crane: So, when people come to you and they say, I just can’t change my life. Because of the same thoughts you had yesterday. You want to change your life; change the way you think. And when you start to change the way you think, you start changing who you are. Look, Robert, do you remember your first job?
[00:52:03] Robert Hossary: Yes.
[00:52:04] Randy Crane: What were you?
[00:52:05] Robert Hossary: What was I? The actual title addressograph clerk.
[00:52:11] Randy Crane: Addressograph clerk. Yes. Got it.
[00:52:15] Robert Hossary: Basically, I used to put account numbers on manual invoices. That’s what I did.
[00:52:20] Randy Crane: Beautiful. Are you still that today?
[00:52:23] Robert Hossary: I can still do it today, but I’m not.
[00:52:26] Randy Crane: You’re not a clerk today.
[00:52:29] Robert Hossary: No.
[00:52:29] Randy Crane: Okay. Because what happened was you left being a clerk to become something else.
[00:52:35] Randy Crane: You become, because you’re a being. We’re human beings. We’re being human. The whole idea of being is to, and again, this comes back to what I said before, you can’t have what you want. You can only have what you are. You are, when you’re a clerk, you get all of the advantages and disadvantages of being a clerk.
[00:52:59] Randy Crane: When you’re a podcast host, a famous podcast host like you are.
[00:53:04] Robert Hossary: Famous. I don’t know if I go with famous but thank you.
[00:53:07] Randy Crane: Okay, I said that for your benefit. when You become a podcast host, you get all the advantages and disadvantages of being a famous podcast host, You’re not a clerk, you’re a podcast host.
[00:53:20] Randy Crane: you can only have what you are because you get the advantages and disadvantages of both.
[00:53:25] Randy Crane:
[00:53:25] Randy Crane: And that’s kind of what I was trying to get at with this is that when somebody says, oh, you can have anything you want in this world, you can, so long as you are that person.
[00:53:33] Randy Crane: So, when we say, well, I want my life to change, change the way you think. you’re a salesperson and you want to be a sales manager, act like one, think like one, feel Like that person. And then you become that person.
[00:53:47] Robert Hossary: This is so true. and I don’t, not only speak from experience, I speak from, witnessing others go through the same thing,
[00:53:56] Robert Hossary: So, I absolutely back up what you’re saying, Randy.
[00:54:00] Robert Hossary: You want change in your life? Think about how that change is going to impact you and think differently so you can make those changes.
[00:54:09] Randy Crane:
[00:54:09] Robert Hossary: look people, it’s experience. Use the experience to give you the confidence to think differently. Yes, sir. And that’s how it happens.
[00:54:18] Robert Hossary: Randy, this has been wonderful. they were very interesting lessons. Thank you for sharing them with us. Let me ask you, let me ask you this before we sign off. In all your years, what have you had to unlearn?
[00:54:32] Randy Crane: you and I were talking about this before, and I said to you, I had an old friend, Bob Proctor, and he told me that the people of this new millennium of the wisest ones are going to be the ones who unlearn what they’ve already learned to relearn something new in answer to your question, I, learning to be, learning compassion, learning empathy. Learning sympathy, to feel others. For me, that’s huge.
[00:55:02] Robert Hossary: So basically, you had to unlearn being selfish.
[00:55:05] Randy Crane: Absolutely. And when I was 20 years old, not only did I know everything, But I was the greediest kid on the block,
[00:55:13] Randy Crane: Unlearning lessons, in my opinion, is the strongest way to learn. Oh, it’s exactly what Bob said. It’s exactly what Bob Proctor said.
[00:55:26] Randy Crane: Oh, absolutely.
[00:55:27] Robert Hossary: Randy, where can we find you? Where can our listeners find you? What are you doing now? What, you have books out? What’s going on?
[00:55:37] Randy Crane: I’m just in the process of finishing my first book. It’s going to be called, Sell to One and Market to Millions. it will be out on Amazon and, cross my fingers, it’ll be out on Audible as well.
[00:55:48] Randy Crane: I’m working on a productivity course right now, which will be out before, New Year. And people can find me on, www. fearlessmarketer. com or they can email me at randy@fearlessmarketer.com or they can check me out on any of my social media channels. I’m on them all.
[00:56:06] Robert Hossary: Excellent. we’re looking forward to that book.
[00:56:09] Robert Hossary: We hope that you will let us know so we can tell our whole audience when it is out.
[00:56:14] Robert Hossary: But I want to thank you today for your time, for your wisdom, for sharing this hour with us. is there anything that you would like, to leave with our, with our audience before I sign off?
[00:56:25] Randy Crane be authentic, be the real you, because that’s good enough.
[00:56:29] Randy Crane: Thank you.
[00:56:30] Robert Hossary: We’ll finish here today. You’ve been listening to 10 Lessons Learned. Our guest today has been Randy Crane, sharing his 10 Lessons Learned with us.
[00:56:39] Robert Hossary: This episode is supported, as always, by the Professional Development Forum.
[00:56:43] Robert Hossary: Please tell us what you think about today’s lessons, what you think about our guest. If you disagree with Randy, if you agree with Randy, leave us a comment, send us an email. You can email us at podcast at 10lessonslearned. com.
[00:56:56] Robert Hossary: Go ahead and hit that like button, subscribe and turn on that notification bell so you don’t miss an episode of the only show that makes the world a little wiser, lesson by lesson. And don’t forget, you can only have what you are. See you on the next episode.
[00:57:14]

 This episode is produced by Robert Hossary. Sponsored as always by Professional Development Forum. You can find the www.professionaldevelopmentforum.org you’ve heard from us we’d like to hear from you. Email us it’s podcast@10lessonslearned.com. Remember, this is the podcast the only podcast. That’s makes the world wiser lesson by lesson.

Randy Crane

Randy Crane – Procrastination is a habit that is learned by repetition

You're not just a product of your environment; you can be the architect of it." Don't miss out on Randy Crane's powerful insights from this episode of 10 Lessons Learned. Be inspired to take control of your life story. Hosted by Robert Hossary.

About Randy Crane

Randy Crane also known as The Fearless Marketer is a nationally-recognized Sales and Marketing Specialist. He has held leadership positions in sales and marketing for over 40 years with global brands such as Molson Coors and Konica Minolta among others, as well as many thriving startups. He is passionate about leadership and emotional marketing strategies that deliver Real Value to customers and impact businesses. Randy is a mentor, a visionary, and a true master of his craft, inspiring others to reach for greatness and achieve their dreams.

Episode Notes

Lesson 1: Human beings make decisions based on emotion – not on the facts. 04:59
Lesson 2: A lot of times what we’re is not the absolute truth. 07:28
Lesson 3: Your perception is your reality. 12:23
Lesson 4: We are spiritual beings having a human experience. 18:13
Lesson 5: Human beings connect with other human beings on an emotional level. 23:37
Lesson 6: The world we live in is not a result of people who don’t know what they’re doing. It is by design that it is this way. 27:48
Lesson 7: It’s just the same monkey in a different suit. 36:00
Lesson 8: By the time a human being is 35 years old they are functioning primarily from the subconscious programs that were influenced by other people. 43:36
Lesson 9: Procrastination is a habit that is learned by repetition. 47:58
Lesson 10: The average human being has 80,000 thoughts per day. 51:10

Randy Crane – Procrastination is a habit that is learned by repetition.

[00:00:08] Robert Hossary: Hello and welcome to 10 Lessons Learned, where we talk to sages and gurus, leaders and luminaries from all over the world to dispense their wisdom for your career, business and life, in order to make this world a little wiser, lesson by lesson.
[00:00:25] Robert Hossary: My name is Robert Hossary and I’m your host for this episode.
[00:00:28] Robert Hossary: Today’s guest is Randy Crane, known as the fearless marketer and is nationally acclaimed sales and marketing expert with over 40 years’ experience with many global brands and startups. He’s passionate about leadership and emotional marketing strategies that deliver real value to customers and impact businesses.
[00:00:52] Robert Hossary: Randy is a mentor, a visionary. and a true master of his craft, inspiring others to reach greatness and achieve their dreams. And we’re very happy to have him on our show today. Welcome, Randy. Thanks for being here.
[00:01:08] Randy Crane: Robert, thank you so much for having me on the show. since our previous call, I have been so looking forward to this conversation, my friend.
[00:01:15] Robert Hossary: So, have I. And I’m glad that we have this opportunity to share this with the world.
[00:01:19] Randy Crane: Absolutely.
[00:01:20] Robert Hossary: Randy, before we get started, let me ask you what we ask all our guests. with all the experience that you’ve got, what would you have wanted to tell your younger self to prepare him?
[00:01:31] Randy Crane: You know what? I don’t even know where the list begins, but I can tell you this much. I think what I would tell my younger self is that things aren’t always as they seem to be, okay? And when I say that, I mean,
[00:01:44] Randy Crane: we’re always taught that what happens out there affects what happens in here. that person did me wrong, so it hurt my feelings, or that person stole my money, so it’s hurt me. And it’s really not that way at all. I would have told my younger self fix what’s in here, baby.
[00:02:00] Randy Crane: And the world will fix itself. And I think I’ve learned that over the years that, playing the blame game doesn’t work at all. As a matter of fact, it’s not even satisfying.
[00:02:10] Robert Hossary: And it takes a long time to learn that lesson. If we had the opportunity to go back and teach that to ourselves, maybe our lives would be a little smoother.
[00:02:19] Randy Crane: you know what, it’s funny too, Robert, because, when you and I were kids, there was nobody to teach that to us. The people that did know didn’t talk about it, and everybody else just didn’t know any better.
[00:02:31] Robert Hossary: And add to that fact, as young people, we’re invincible, we know everything.
[00:02:37] Randy Crane: Oh, And I will tell you, and I say this all the time, when I was 20, I was the smartest guy in the world.
[00:02:43] Robert Hossary: Yep.
[00:02:44] Randy Crane: I knew it all.
[00:02:45] Robert Hossary: Yep.
[00:02:45] Randy Crane: And nobody could tell me anything.
[00:02:47] Robert Hossary: Hence the reason that we all started 10 Lessons Learned. Because you’re right. Nobody talks about this.
[00:02:54] Robert Hossary: Nobody shares this wisdom, this information with the next generation. Or, as I pointed out in a recent episode, nobody reminds the older generation that they need to remember this stuff.
[00:03:09] Randy Crane: No, you’re so right. And you see, this is where it becomes difficult. when we were young, it was all about, you do this, and this will happen.
[00:03:18] Randy Crane: Go out and, take on the world. You can be anything, you can have anything you want. And over the years, I’ve found that you can’t have what you want. You can only have what you are. And we can talk about that maybe afterwards,
[00:03:30] Robert Hossary: Let’s do that because that is really interesting. I do like that.
[00:03:35] Randy Crane: I learned something in that Marketing is, and selling is not a rudimentary thing.
[00:03:40] Randy Crane: It’s a connection thing. It’s not something where I say this and you’ll say that I’ll say this, and then you say that, and then you close the sale. Life doesn’t work that way. Marketing is an internal thing. It’s not something that you can say, hey, I’m going to write some copy and people are going to buy my product.
[00:03:58] Randy Crane: I can read ad copy and I can tell whether it’s authentic or not. And it may not be how it’s written. It may, it might be written very well, but there’s just something. And I don’t know what, but there’s just something that strikes me wrong. And I’m sure every person, including yourself, Robert, has had a situation like that in your life.
[00:04:16] Randy Crane: I don’t know what it is. It’s just, you might’ve just said a tail end of a word. It just didn’t resonate with me with, and you see, marketing is not something that you just do. it’s not even something that. You just learn. It’s an emotional connection between you and the people that you’re talking to, whether you’re talking to them through copy or through verbal or through video or whatever it is you’re doing.
[00:04:41] Randy Crane: It’s an internal feeling. And if you don’t feel that person’s problem, if you don’t feel that person’s resolution or that person’s difficulty in life, then it’s very difficult for me to Assemble words that can correct that problem in a way that you’re going to feel comfortable.

[00:04:59] Lesson 1: Human Beings Make Decisions Based On Emotion

[00:04:59] Robert Hossary: That sort of segues directly into your first lesson.
[00:05:03] Robert Hossary: So, let’s talk about lesson number one.
[00:05:05] Randy Crane:
[00:05:05] Robert Hossary: Human beings make decisions based on emotions, not on fact. Look, Randy, I’ve been in sales and marketing for about 40 years. I agree with that. comment, but I’d like to, I’d like to hear more. So, tell us about that.
[00:05:22] Randy Crane: Human beings make decisions based on emotion.
[00:05:26] Randy Crane: And let me just get, I’ve got an example here, if you don’t mind me telling a quick story. so, what ends up happening is I’m 18 years old and I really want this set of speakers and, I had this Harmon Cardin stereo system, but they came with really lousy speakers. So, I had these ones, I had my eye on big, tall ones, the liquid cooled I’m sure you remember those, right?
[00:05:49] Randy Crane: They were massive, and they wanted $500 for ’em. And in 19 78, 500 bucks was a lot of money. so I saved and I saved for months, finally had the money to buy them I went to the bank, got my money out of the bank, went to the audio store, bought my speakers, gave the guy the money, put them in my car, and brought them home. Plugged them into my stereo system. Robert, wow, what a sound! It was awesome, and I was so excited, so I sat down at my kitchen table, I’m sitting there, and the receipt was on the table, ped up the receipt, looked at the receipt, all of a sudden I just got this feeling, I said, oh my god, I got a girlfriend, I got rent to I’m not going to get paid for two more weeks, oh my god, what am I going to do, I’ve got no money.
[00:06:36] Randy Crane: Can I tell you something that happened? Those speakers magically disconnected from the stereo, went back into the box, magically moved into my car, and within about 40 minutes were back in the store. Human beings make emotional decisions, and then they support it with reason and rationality after the fact.
[00:06:55] Randy Crane: Emotion always comes first. Somebody asked me, I was doing a live event yesterday and somebody said to me, they said, can you train yourself to put your, your rational mind first? And I said, you can train yourself to do anything. You can train yourself to bark like a dog, but you’re not wired that way We’re wired to allow our emotions to be the contributing factor to who and what we are. We’re emotional creatures and we connect with people on an emotional scale. So yeah, emotions always come first.

[00:07:28] Lesson 2: What We’re Taught Is Not The Truth

[00:07:28] Robert Hossary: Lesson. Number two, a lot of times what we are taught is not the absolute truth.
[00:07:35] Randy Crane: Absolutely. Absolutely. And don’t get me wrong.
[00:07:38] Randy Crane: Truth is, it’s Okay, it is contextual. I mean, you tell me a lie, but if I believe it, it’s obviously the truth to me.
[00:07:47] Randy Crane: And you see, there’s, don’t get me wrong, because every human being in the world creates his own reality. What we think and what we feel creates reality. Your reality, not mine. And every human being has that capability. It’s just that, I think everybody Ultimately knows it, but they know it from a distance.
[00:08:08] Randy Crane: You know how you know things certain that’s up close to you, but it’s there, but you don’t think about it.
[00:08:13] Robert Hossary: in lesson number two, you’re saying that what a lot of what we are taught, is not the truth. and I will agree with that. you’ve touched on your next lesson there, which is Basically, idea that the outside world creates reality is a fallacy. The two are entwined, so Lesson 2 and 3 are entwined.
[00:08:38] Randy Crane: Yes, and they are. quick story, my son Brandon, when he was a little boy, he was in grade one, and I had taught him, before he went to school, I taught him how to culminate the numbers to add. you added the zero columns and right.
[00:08:53] Randy Crane: So, he goes to school, does a test. he was done about 10 minutes before all the other kids, and they gave him an F. So, he came home to me crying because he couldn’t understand why he failed. So, I went to the school, and they told me that the reason he failed is because we don’t want him to do that. We want him to add this, and this carry over.
[00:09:14] Randy Crane: This and this. I thought that was a little strange. That’s fine, we move along from there, and he, we’re reading, and you and I were taught to read the same way, and years later, this moves along now to about 1993, 94 I run into, I run across this ad for a guy named Howard Berg, fastest speed reader in the world, can read something like 20 pages a minute, He says, pay me 99 dollars and if you haven’t improved your speed in two weeks, I’ll give you your money back.
[00:09:45] Randy Crane: I figured, okay, here we go. I could probably read three quarters of a page a minute at a time, Which I think is standard for most people. after taking his course for a couple of weeks, I was reading about two pages a minute, but it’s interesting because I wasn’t reading the, this ad, but something, I wasn’t reading those words anymore.
[00:10:05] Randy Crane: And I found that When I could read two words a minute, my comprehension went way up, and I didn’t kind of put two and two together until years later. And what I ended up finding was that what they teach you in school is they don’t necessarily want you to be educate.
[00:10:19] Randy Crane: once again, this is why it’s important to expand your mind and listen to different points of view so you can have that conversation, so you can have that internal enlightenment. Yes.
[00:10:39] Robert Hossary: I will take anything that is said to me at face value because One of my values is. I’ll believe anything that is said to me until it’s proven incorrect, until I can go and see or find credible sources to disprove that. But I don’t stop, researching it just because Randy said this is the way it is and I like Randy, and I believe what Randy says. I have had many discussions, including with some of my co-hosts on this show, about many topics that they strongly believe in, I strongly believe in, but it’s the fact that we all respect each other enough to listen to our points of view.
[00:11:16] Robert Hossary: And continue to learn. So, what you’re saying as far as, what we are taught is not strictly speaking the truth. I’ll, I agree, and I will challenge it in this sense, it is the truth according, as you just said, to someone else.
[00:11:34] Randy Crane: It’s a slanted view. When I say slanted, I’m not meaning wrong.
[00:11:38] Randy Crane: It’s just another perception.
[00:11:40] Robert Hossary: Exactly.
[00:11:41] Randy Crane: Okay, and don’t get me wrong. The pitch that I’m giving you is my perception. It doesn’t make it right or wrong. It’s just a perception.
[00:11:50] Robert Hossary: But it makes it valuable. It does make it valuable. Because now I have Randy Crane’s point of view, as well as mine, as well as Aristotle, as well as all these other points of view in my head.
[00:12:02] Robert Hossary: And I can weigh all of this up, so it is important.
[00:12:05] Randy Crane: And it is, and the perception, the point of being a perception is the fact that it now gives you something to think about.
[00:12:14] Robert Hossary: Yes, absolutely.
[00:12:16] Randy Crane: It gives you something to think about, and you know what, maybe Randy’s right, maybe he’s wrong.
[00:12:20] Robert Hossary: Exactly.
[00:12:21] Randy Crane: And that’s okay too.

[00:12:23] Lesson 3: Your Perception is Your Reality

[00:12:23] Robert Hossary: The second part of all that, lesson number three, which is, basically if I can paraphrase your lesson, which is, in my words, perception is reality. Your perception is your reality. So that’s what you’re saying with the idea that the outside world creates reality is a fallacy.
[00:12:41] Robert Hossary: I agree with, but a lot of people don’t understand that. They don’t understand what you just said. It’s a slanted view. A particular point of view is a point of view from a perspective of someone else.
[00:12:56] Randy Crane: Oh, absolutely. And you see, we are a creation of our own environment. it was interesting, and I don’t know whether I told you this before, but I was actually going to be a priest, And I went and took a degree in theology and I went to, seminary, spent several years in seminary. And then I was just about six weeks away from taking my vows as a priest. And they do an interview with you. So, I guess I figured at the time that while they’re interviewing me, I’ll be interviewing them.
[00:13:24] Randy Crane: And, needless to say that did not work as well as I’d kind of hoped. So, I would start asking them questions like, what do you think the political time was like during the time of Jesus? They don’t want to talk about that. Because it’s not important here. I said, okay. Because I’m searching for the truth here.
[00:13:40] Randy Crane: Well, let’s talk about the financial times during that period. I mean, come on. The guy’s walking around in moccasins. He’s got no money. How is he getting around? How is he doing? No, we don’t want to talk about any of that. This kind of went on for a little while, my bishop turned around and he said to me, he says, Randy, maybe you need to take a little time off to make a consideration of your vocation.
[00:14:02] Randy Crane: And I said, okay, I think that’s a good idea. So that was 43 years ago and I’m still reconsidering. Okay. but the interesting part about that, when I left the church, I continued my studies, but instead of now reading catechism, I’m now reading I’m reading the Vedics, I’m reading the Hindu, I’m reading the Muslims, I’m reading the Buddhists, the I Ching, I’m reading all of that information and digesting it.
[00:14:30] Randy Crane: And I needed to make money at the time, so I became a marketer and I found out I was pretty good at that, and I started studying that stuff. And I found that over the years, the two kind of became one for me. And that’s when I started to realize that human beings are emotional creatures and it’s their perception of the world that creates who they are.
[00:14:53] Randy Crane: So, what you think causes what you feel inside. your brain releases chemicals into your body to make you feel exactly how you think. And when you start feeling how you think, it causes More thoughts to be created, which causes more chemicals to flow, and this just keeps going on and on.
[00:15:15] Randy Crane: Now, if it’s a good thing, if it’s happy, then those thoughts and those feelings are fantastic. Okay, it’s euphoric. But if you’re sad, the same rules apply.
[00:15:25] Robert Hossary: And you spiral.
[00:15:27] Randy Crane: And you do. And you know what? It’s hard to pull yourself out. one of the things, I said I was doing a live talk yesterday.
[00:15:34] Randy Crane: And one of the things that I talked about was feelings. Feelings are the end of the line. when you are in love, you can’t shut off being in love. You’re in it. There is no exit door. When you’ve gone to a scary movie and your body is shaking, there is no exit door. You can’t get out.
[00:15:53] Randy Crane: Those emotional triggers that you have that, or that someone presents to you causes you, those emotional triggers cause you to push you into That locked door.
[00:16:04] Robert Hossary: That mental state.
[00:16:04] Robert Hossary: And once you’re in there, once you’re in, in homeostasis in that feeling, you don’t get out.
[00:16:11] Randy Crane: It’s a little prison for at least a certain period of time.
[00:16:14] Robert Hossary: And this is where self-awareness comes into it. If you’re aware that you are in that little prison, then you just pull the key out of your pocket and open that door.
[00:16:25] Randy Crane: we see this all the time.
[00:16:26] Randy Crane: people that are in depression. the reason people are depressed and there’s a difference between being depressed and being in depression, depressed. is an instance. Depression is a lifestyle, but if I’m depressed today, and I’m depressed tomorrow, and I’m depressed the day after, and the day after, and the day after, what am I doing?
[00:16:46] Robert Hossary: You’re creating those chemicals that will build that cell that you’re going to put yourself in.
[00:16:52] Randy Crane: Absolutely, and what’s going to happen is the chemicals are going to go into my body, and the body is going to become the unconscious mind.
[00:17:00] Robert Hossary: Now, I’ll stop you there because I just want to make sure our audience understands.
[00:17:05] Robert Hossary: We’re not belittling this. We’re just stating the fact. It is serious. This is a serious condition and if you are in that state, seek help. Talk to someone else. Understanding what Randy’s saying, this is how this will perpetuate. That’s the real problem. It perpetuates because we just keep going further and further down that hole.
[00:17:32] Robert Hossary: And we don’t feel that we have anybody, but you know what, you’re not alone. And that’s the reality of it.
[00:17:39] Randy Crane: You know what? We’ve all been at points in our lives where depression has been a, a combat. I know I have. Me too. You know what, it’s just, it’s hard. It’s really hard. But I think once you have a clear understanding of what it is, and then you have a way of finding a way to change that for yourself.
[00:18:01] Randy Crane: Because creating a habit of one thing, changing that habit is just a question of changing your mind, okay? And just doing it over and over and just keep doing it.
[00:18:11] Robert Hossary: you mentioned, spirituality,

[00:18:13] Lesson 4: We Are All Spiritual Beings Having A Human Experience

[00:18:13] Robert Hossary: which leads us into your next lesson, which is we are all spiritual beings having a human experience.
[00:18:22] Robert Hossary: That’s lesson number four. I think that’s great. Being a student of philosophy, I agree with you.
[00:18:28] Randy Crane: it’s funny, this may seem a little silly, but, if we were all just spiritual beings, what does coffee taste What does fresh grass smell You’d never know. Because you need that body in order to experience it.
[00:18:40] Randy Crane: I think quantum physics in this day and age has really kind of proven that your heart acts as a transmitter, your brain acts as a receiver, and like attracts like, so whatever you give out into the world, you get back. like I said, if you do dirt by people, you know what, it comes around.
[00:18:59] Randy Crane: It’s going to come back on you tenfold, and it usually does, because like I said, I’m no exception to the rule, I’ve done it. I’ve experienced that myself and I’m sure you have too.
[00:19:08] Robert Hossary: Absolutely, and that’s why I’m nodding furiously for our podcast audience who are not watching this on YouTube.
[00:19:16] Robert Hossary: Definitely.
[00:19:17] Robert Hossary: Because what goes around comes around. Karma. Karma is real, people.
[00:19:23] Randy Crane: Oh yeah, without a doubt. And it’s so funny too, because there’s repercussions for everything you do, and if like attracts like, when you hurt somebody, that hurts coming back to you. Now, it’s not going to come back the same way.
[00:19:37] Randy Crane: No. And you’re not going to know when it’s coming, but you can start banking on it. But on the speed note, it’s the same thing when you do good by people. Yes. It’s going to come back to you as well.
[00:19:48] Robert Hossary: you mentioned this before, and you studied a lot of different philosophies, a lot of different religions, a lot of different cultures, and so have I.
[00:19:57] Robert Hossary: It’s just so clear that all of these pretty much preach the same thing. They do. Just be nice to each other. Look. It amazes me that we still aren’t nice to each other.
[00:20:15] Randy Crane: it’s funny too because I’m just trying to put this in the right wording. When I was young, it was all about the money, the car, the girls, the house, the friends, the, camaraderie.
[00:20:27] Randy Crane: It was all about everything external to me. Yeah. Okay, and I’m sure it was with you too, And, had to have a nice car, had to have nice clothes. 64 years old. And God forbid you and I are in the last quarter of the game. But none of that stuff means anything.
[00:20:44] Robert Hossary: True.
[00:20:45] Randy Crane: Because when the day comes that I leave this world, it’s all going to belong to somebody else.
[00:20:52] Robert Hossary: That’s it.
[00:20:53] Randy Crane: I saw a thing the other day and they said, the photo albums, okay, are going to get passed down to your kids who are going to get passed down to your, their kids. And by the time it’s passed a couple of times down, they’re going to look it down and say, who is that guy?
[00:21:06] Randy Crane: They’re not going to know anybody. They’re not going to know who those people are.
[00:21:09] Robert Hossary: That’s right. And I mean, this is a reality check.
[00:21:14] Randy Crane: Oh, it certainly, isn’t it?
[00:21:15] Robert Hossary: Yeah, absolutely. It’s an absolute reality check. You’re going to spend your whole life collecting stuff. What’s the point? What is the point if I can spend my life making another human being’s life better. Whether that’s family, whether that’s part of my job, and it is at the moment, whatever. Isn’t that more fulfilling for me spiritually, and as a human being, than collecting stuff? Now, I’m sure there’s a lot of people in our audience now that are shaking their heads going, we want our stuff. Go for it.
[00:21:52] Robert Hossary: We’re not saying, don’t do it. We’re just saying, we’ve learned.
[00:21:57] Randy Crane: You know, it’s funny. I, when I was younger, I used to wear really good suits and I had really good shoes. And, I was saying I did a live event yesterday and I went in my slippers, my bedroom slippers. And somebody asked me, they said, why do you wear your slippers when you’re standing on stage?
[00:22:17] Randy Crane: I said, they’re comfortable. Like they’re really comfortable. They said, most people wear, leather shoes. Okay. those shoes are not comfortable. Okay. They’re not comfortable. And I don’t wear a suit anymore. And I don’t put a tie on it. Honestly, Robert, thank God. Thank God beyond that point in my life.
[00:22:34] Robert Hossary: Yeah. worrying about what other people think of you. I think we’re past that.
[00:22:40] Randy Crane: Absolutely. the day they created business casual was probably the best day of my life. but you know, the interesting part about this is that authenticity, you are, and you know what, me wearing slippers didn’t change my message.
[00:22:57] Randy Crane: Okay. I just mean I’m a guy who wears slippers. my wife, Lori and I, we live a very minimalist life. We moved out of the three-bedroom, three-bedroom house into a two-bedroom townhouse and we got rid of All that stuff, because it’s not going to, we’re not taking it with us anyway.
[00:23:15] Randy Crane: The interesting part about that is that if the assets and the money and the property and the cars are not what’s important, then the question comes, what is? And the answer to that question is, it’s the memories. It’s the experiences. Because I think those are what we’re going to take.
[00:23:33] Robert Hossary: Without a doubt, and that’s what we’re going to leave.
[00:23:36] Robert Hossary: And that’s where I’m going to leave.

[00:23:37] Lesson 5: Human Beings Connect With Other Human Beings On An Emotional Level

[00:23:37] Robert Hossary: And it again fits into your fifth lesson, which is human beings connect with other human beings on an emotional level. And there’s, I think it was Maya Angelou, who said, nobody’s going to remember what you said, but they might remember how you made them feel.
[00:23:56] Randy Crane: That’s right.
[00:23:57] Robert Hossary: And it’s the emotional connection that you’re talking about.
[00:24:01] Randy Crane: Oh yeah.
[00:24:02] Robert Hossary: That you started this conversation with and we’re back to it in your fifth lesson. So, tell us about, about that lesson and how you came up with that and what it means to you.
[00:24:13] Randy Crane: Human beings connect with other human beings, and it really came to me when they started working with, AI, cause marketers were coming to me, young marketers were coming to me and they were saying, oh, you know what?
[00:24:24] Randy Crane: I’m just going to have ChatGPT write my copy for me or write my blog for me. And I thought, yeah, I write my content for my website. I said, yeah, you go right ahead and do that. But remember something, human beings connect with other human beings, and they connect with them on an emotional level. ChatGPT is aa machine. I mean, it might be a software or whatever else you want to call it, but it’s still a machine. It’s not human. And humans connect with other humans, not with machines. Okay, do I think that will change in years to come? Maybe in a hundred years, or maybe a thousand, I don’t know, but a machine cannot be human, at least not right now.
[00:25:01] Robert Hossary: Agreed.
[00:25:02] Randy Crane: If you want a machine to write your code, or you want machines to write your copy, your customer is going to know it, because they’re not going to feel you, and human beings have to feel. This is the reason we read a great book. This is the reason we go to the movies. If I go to a movie to watch a love story, I want to cry.
[00:25:21] Randy Crane: I want to feel that. If I go to watch a sad story, I want to feel sad. If I go to a horror movie, I want to be scared. Because these are the emotions that drive us as human beings. These are what we do. We connect.
[00:25:35] Robert Hossary: with other human beings,
[00:25:37] Randy Crane: with other human beings. Look, Robert, you and I have, we’ve had a couple of really great conversations in the past, and there’s a connection between you and I And it’s a chemical connection. I feel you. I feel you as a person, and I’m sure you feel me too.
[00:25:51] Robert Hossary: Yes.
[00:25:52] Randy Crane: Now, you’re on the other side of the planet, and it just goes to show you how that electromagnetic electricity works, because it can work through any amount of time, any amount of space. It’s connection, and that’s what every human being is looking for, is that connection, whether it’s in the copy we read, the stories we tell, whatever the case is.
[00:26:15] Robert Hossary: Couldn’t agree more, and again, I come back to this show. I have connected, whether I’ve interviewed or whether I’ve just listened as part of the audience, to every guest we’ve had, because they’re human, because their stories were emotional, and because there was a connection there, something that resonated with me, and something that resonated with our listeners.
[00:26:42] Robert Hossary: That’s why we have listeners in over 90 or over 100 countries now, because of this. Human connection, human beings sharing their perspective and sharing their wisdom with other human beings for no other purpose than just to share it, just to leave something behind, make the world a little wiser lesson by lesson.
[00:27:08] Robert Hossary: So that’s, yeah, I hear what you’re saying, and I totally agree with you.

[00:27:14] Affiliate Break

[00:27:14] Robert Hossary: We’re just going to take a quick break. We’d like to thank our affiliate partner Audible. Audible is an amazing way to consume 10 lessons learned books and other podcasts, allowing you to build a library of knowledge all in one place.
[00:27:28] Robert Hossary: You can start your free 30-day trial by going to audible trial.com/10lessonslearned. With Audible, you can find your favorite lesson while at home or on the go. Once again, that’s audibletrial.com/10lessonslearned d for a free 30-day trial. The link will be in the show notes.

[00:27:48] Lesson 6: The World We Live In Is Not A Result of People Who Don’t Know What They’re Doing – It’s By Design

[00:27:48] Robert Hossary: Our guest today is Randy Crane.
[00:27:51] Robert Hossary: Entrepreneur, marketing guru and CEO and all-around good guy. Randy let’s get on to lesson number six. The world we live in is not a result of people who don’t know what they’re doing. It’s by design. Can you explain that to me? I’m finding it a little difficult to wrap my head around that one.
[00:28:14] Randy Crane: it’s interesting because, the world itself has been in the planning stages for centuries.
[00:28:22] Randy Crane: Thousands of years. It comes, most recently I come back to what I was saying earlier about JD Rockefeller and how he wanted to formulate the educational system. He’s just one instrument in a series of instruments that have progressed this world along to where we are today. in 1942, Adolf Hitler was using packet switching, okay? In other words, he was sending emails through the internet. But we didn’t hear about the internet until 1991. As a matter of fact, I think we heard about it on Star Trek. But regardless of that, we didn’t get it until around 91.
[00:29:00] Randy Crane: The point that I’m making is that what they consider the real world is by design, okay. I think the, the COVID scare, I think the processed foods, I think the pharmaceutical industry has played a huge part, the food industry. I mean, if this was a hundred years ago, there would be no such thing as chicken McNuggets, but 40 years for us to realize that they’re not healthy.
[00:29:25] Randy Crane: But they’re not a healthy choice, so what I’m saying is that this world has been built out over a period of time and it’s been built out by people and organizations that I think stand behind the screen. Okay. They’re not in the forefront of them, but they’re the ones that are controlling what goes on in the world to a great degree today.
[00:29:46] Randy Crane: We know them as the World Economic Forum or the, the United Nations. I mean, they’re all kind of in part of this, here in Canada. I mean, we’ve got. A prime minister that, in my opinion, has done a horrible job, And, but has he done a horrible job? He’s maybe done a horrible job for the people, but maybe he’s not working for the people.
[00:30:06] Randy Crane: and again, this is just a question. I’m not saying that’s the case, I think that if you live in that world, and allow the world to dictate who you are and what you do, Then you’re at the mercy of the world.
[00:30:18] Robert Hossary: And what’s the solution? I mean, I’ve got many things I’d like to say to this, but
[00:30:23] Randy Crane: I’m sure you do.
[00:30:24] Robert Hossary: What’s the solution that you, that you can see if you live in that world, that as you said, then, you’re allowing it to dictate. So, what’s the solution then?
[00:30:35] Randy Crane: you know what, I just recently did a video on, I call it the inside economy. And again, this is just strictly a perception.
[00:30:42] Randy Crane: I chose many years ago, back in 1993, to go into my own business and work from my home.in 1993, when I went out to talk to a customer, he’d say to me, where’s your office, Randy? And I’d say, I have my office at home. What kind of business could you have running from home? You can’t run a business from home.
[00:31:00] Randy Crane: That’s where you sleep. and so, it made it very hard in 1993 to get a business established working from home. Today, it’s the norm, in this world that I live in today, I have my inside economy. I pay my bills. If the inflation goes up a little bit, I raise my rates or I take on another client.
[00:31:20] Randy Crane: But I work in the, I work in the confines of my home. And when I say that what happens out there? What happens out there. I don’t care what goes on out there. I do care what goes on in here. And I think more people have to start learning to live that way. I’m more concerned about my happiness and my way of life inside my home than I am what’s going on out there.
[00:31:47] Robert Hossary: There are many things that you’ve said that do not resonate with me, look, let’s start with the things that I do agree with. I believe that we are all part of an ecosystem. It does take a village, to raise a child. It does take a community to make social change. and unless we all interact with each other as humans emotionally and connect, then we fall into this trap of.
[00:32:19] Robert Hossary: pointing fingers. We fall into this trap of not being part of society. the other thing that does resonate with me that you said is yes, there are forces out there and I call them monopolies. And this is where I will probably be, lambasted in the comments, but this is where I believe more government regulation is required.
[00:32:43] Robert Hossary: We cannot have monopolies. they’re too powerful and they just control everything. And there’s no need for that. this is where we need the small entrepreneur. This is where we need the small mom and pop businesses to make us healthier.
[00:33:02] Randy Crane: But don’t misunderstand me. What I’m saying is that I look at what’s happening in my world financially.
[00:33:09] Randy Crane: I’m still part of my community. I’m still part of my connection with other people. Okay. But I know people, they’re worried about where their next dollar’s coming from. They’re worried about how I’m going to pay my bills or how I’m going to, this is what I’m talking about when I, what happens in here?
[00:33:27] Randy Crane: This is my economy, my personal economy. And Robert, you’ve got your personal account. All I’m saying is I don’t allow the economy out there. To affect my economy in here.
[00:33:40] Robert Hossary: Yeah, no, I understand that. And I do the same thing. My concern is that we’re not talking conspiracy theories here.
[00:33:47] Randy Crane: No, not at all.
[00:33:47] Robert Hossary: You have a choice in, depending on what democracy you live in, to choose who leads you, who represents you. You can do it yourself. it’s your choice. And this is the whole point that I’m making.
[00:34:01] Robert Hossary: that life is a choice. So, you can either choose to deal with something or choose not to deal with something. But what you’re saying, Randy, is you’re observing the world from your own perspective, and this comes back to one of the previous lessons, the world we live in is not a result of people who don’t know what they’re doing.
[00:34:24] Randy Crane: That’s right. The format of the world, the rules and regulations of the world, have been dictated by, and dictated I mean spoken by,
[00:34:33] Robert Hossary: a certain class.
[00:34:35] Randy Crane: Okay, we’ll call it a certain class. Okay, we’ll call it a certain class. They have created this world or created parts of it.
[00:34:43] Robert Hossary: Okay, and I accept that. And would you say that we are in a position to change it?
[00:34:49] Randy Crane: Absolutely. I was reading an article about three Buddhists that went to, I think it was Chicago, and they gathered a group of other Buddhists in the area, and they all kind of held hands around a certain bad area of Chicago, and they created a circle.
[00:35:04] Randy Crane: I don’t know if you’ve ever heard the story, but they were there for three days, praying, and chanting, and singing, and the crime level went down drastically. I thought that was a phenomenal story. It touched my heart. because it just goes to show you that, if we join hands together, we can move mountains.
[00:35:19] Robert Hossary: Yeah.
[00:35:20] Randy Crane: and again, coming back to theology, there was a, an instance where Jesus says to, to St. Thomas, you know, when your mind and your heart become one, the desire of your mind, the desire of your heart becomes one. Ask the mountain to move and it will move.
[00:35:37] Randy Crane: And this is how we create; this is how we manifest things in our life. no, I don’t think Steve Jobs woke up one day and said, huh, I think I’m going to build an iPhone today. He might have had the idea, but it was that constant cultivating where his brain and his mind and his soul were connected.
[00:35:56] Robert Hossary: I see that, and with that, I do agree.

[00:36:00] Lesson 7: It’s Just the Same Monkey In A Different Suit

[00:36:00] Robert Hossary: All right, Randy, let’s get back to marketing, your speciality. Given me this lesson, I’m going to condense it down to the last sentence, because I like it and I’d like you to explain it to us.
[00:36:12] Robert Hossary: So, lesson number seven, it’s just the same monkey in a different suit.
[00:36:18] Randy Crane: That’s right. It’s just the same monkey in a different suit. and I hear this all the time, and I’m going to break this down into a couple of pieces. back in the eighties, and I know I keep going back there, but back in the eighties.
[00:36:28] Randy Crane: The, the universities were turning out graphic designers like they were going out of style. Tons of them. And back in the 80s, and Robert I’m sure you remember this, the big ad agencies controlled.
[00:36:37] Robert Hossary: Oh yeah.
[00:36:38] Randy Crane: 90 percent of all of the, major contracts in the world. And guys like you and I We couldn’t, A, we couldn’t afford them, B, we couldn’t, there was no such thing as a little marketing company.
[00:36:51] Robert Hossary: Nope.
[00:36:52] Randy Crane: Okay, there was just no such thing as that. we ended up doing all that kind of stuff ourselves, we made our own flyers, we, you know what I’m saying, when, and when Vistaprint, we would turn around and, have to send, a letter to Vistaprint. to get them to print and they, it would take six weeks or six months for us to get our business cards back.
[00:37:10] Randy Crane: So, what happened was, and this went on for a period of time because they were turning out graphic designers and the graphic designers were losing money. They couldn’t get any work. Now all of a sudden, the 90s rolled around and they got the internet, and the internet gave these guys a whole new lease on Keep this in mind as we move forward because now what happens is we are in a situation where graphic designers started doing websites.
[00:37:37] Randy Crane: and I’m sure you remember those websites, right? they were brochures, and they were informative, but they were really pretty pictures on the web. But what did they know about selling anything? Nothing. Hence now we move forward so many years. We now have Instagram, we now have social media, we have YouTube, we’ve got, back in the old days we had TV, radio, which most of us couldn’t afford.
[00:38:02] Randy Crane: We had newspapers and we had magazines. and that was pretty much it. Today we have a host of other things which don’t include those four anymore. That being said,
[00:38:13] Randy Crane: clients come to me all the time and they’ll say to me, they’ll say, tell me about your marketing. we do, we do Facebook. Or we’ve done Facebook, we have a website, we have, we do YouTube, we do flyers, we do These are all venues. These are all mediums that we use. That’s not marketing.
[00:38:31] Randy Crane: if I were to, it’s like saying, I have a TV commercial. We do TV commercials. Okay, but that’s just a medium that you use. That’s not the marketing. So, they’ll say, we change our marketing, instead of by today, it’s by now. Okay. But that doesn’t change anything. What I’m saying to you is that most people come to us, and they’ll turn around and they’ll say, these are the things that we’d be using thinking that the medium is the end result.
[00:38:56] Randy Crane: And in actual fact, it’s the marketing that’s done at the front. So, what are we, we’re just monkeys. In a different suit. The same monkey is just instead of doing TV and radio, he’s doing social media. and YouTube. the key with this is that marketing has to change.
[00:39:12] Randy Crane: Marketing has to change. It has to change the way we present ourselves, has to be authentic, especially with an evolved species like we are. Then people think, a new are entirely different in the way they think. Than the way, old codgers like you and I think.
[00:39:31] Robert Hossary: I couldn’t agree more. they’re inspiring to me because they don’t think, this new generation of leaders that are coming up, for the most part, and I am generalizing here, don’t think about stuff. They think about Emotions. They think about what it means, how they, how that’s fulfilling their values and their purpose.
[00:39:54] Robert Hossary: And I find that really good because hopefully we can get back to where we should be. Before all the monopolies, before all of the greed took place, the Gordon Geckos, for those in our generation.
[00:40:08] Randy Crane: Oh yeah, you remember the Gordon Gecko? Yeah, I do.
[00:40:11] Robert Hossary took over. I really do hope they are thinking differently.
[00:40:16] Robert Hossary: but you’re right. it’s a very old, I don’t know, I think it’s a Shakespearean quote, a rose by any other name. It’s It doesn’t matter what you call them, it is the same monkey in a different suit. We still all do the same thing. the bottom line to marketing, you can correct me if I’m wrong Randy, but the bottom line to marketing is exactly what you said when we started.
[00:40:40] Robert Hossary: People buy on emotion. It’s an emotional connection.
[00:40:45] Randy Crane: And you see, and this is the part, and we, it takes so long. To get bad habits, to breed bad habits out of, it takes generations to do that. I mean, I’ve got one of my clients and he turns around, he says to me, he says, I heard a saying when I was a kid and I said, what’s that?
[00:41:03] Randy Crane: He says, ABC, always be closing.
[00:41:06] Robert Hossary: Yeah. Oh my God,
[00:41:08] Randy Crane: you know what I know? And you know what? I don’t know. I know it definitely doesn’t work now, but I don’t even know that it worked back then all that well, and it was all those little acronyms. and I’m sure you know, just as many as I do, if not more, but the point that I’m making to this is the fact that we’re dealing with, this is a new species.
[00:41:28] Randy Crane: Okay, and I’m using the word species as maybe for a lack of a better word, but human beings connect with other human beings. Okay. And you know what, when my father was a young boy, and when I even when I was a young boy, my dad would turn around and say to me, we always came from a position of lack in our lives.
[00:41:46] Randy Crane: Randy, money doesn’t grow on trees. And There’s too much month at the end of the money. And I mean, we’re broke all the time The new human being doesn’t look at things that They don’t look on the premise of what I don’t have. They look at the premise of what I do have.
[00:42:01] Randy Crane: And this really comes down to a, a statement I made before, you, you can’t have what you want. You can only have what you are.
[00:42:10] Robert Hossary: And if you don’t mind. It’s rather deep, but yes.
[00:42:12] Randy Crane: It is. And it is. But here’s the interesting part of like attracts like. come to God and you’re sitting at the throne of God, and you say, you know what, I’m so poor. And God will say, yes, you’re absolutely right, you are poor. Here’s more poor.
[00:42:29] Randy Crane: Here’s more. Here’s more. And as human beings, we look at this and we think, that’s not right. But in actual fact, that is right. Because if like attracts like and I come to the universe and I say, I’m poor, and that’s what I’m giving out, then that’s what I’m getting back. How can you expect, why are you so surprised when you get back what you asked for in the first place?
[00:42:50] Robert Hossary: That’s a little deeper than I want to go. Okay.no, I would love to have this conversation, but I think, I think we’re getting into metaphysics here.
[00:43:01] Randy Crane: Yeah, and I didn’t want to go down that road. Now, remember when we were talking before, I said, I have this tendency of going down the rabbit hole.
[00:43:10] Robert Hossary: And that’s why, look, that’s why we have hosts on 10 Lessons. Absolutely. All right, look, I do hear what you’re saying. I do agree There’s a lot of professions in the world today that are still the same as they were 15, 20, 50 years ago.
[00:43:26] Robert Hossary: Yeah. But they’re dressed differently because there’s new technology available to those professions. So, I agree with you, and I do like that.

[00:43:36] Lesson 8: By The Time A Human Being is 35 Years Old, They Are Functioning Primarily On Subconscious Programming

[00:43:36] Robert Hossary: So, let’s move to lesson number eight, because this one’s also going to be contentious. Lesson number eight. By the time a human being is 35 years old, they are functioning primarily on subconscious programming.
[00:43:52] Robert Hossary: Really, Randy?
[00:43:53] Randy Crane: Absolutely. Absolutely.
[00:43:55] Robert Hossary: Can you give us some examples of that?
[00:43:58] Randy Crane: So, when a baby is born, for the first five years of their life, nature provides them with all of the understanding that they need. what they’re doing for the first five years of their life is they’re just mirroring what you’re doing.
[00:44:11] Robert Hossary: True.
[00:44:12] Randy Crane: There’s no real conscious thought going into anything. By the time they’re age five, their neocortex now is starting to form, and the neocortex brings them into consciousness. This is the reason why the Jesuit priests for years would say. give me a child until he is five and I’ll show you the man.
[00:44:29] Randy Crane: Because they would train him during the first five years to become sediment in the church, and it makes sense, too, because how many programs do you need to be a member of a family, to be a brother or a sister? How many programs do you need to be a member of a family or member of a village or a society or a community?
[00:44:48] Randy Crane: I mean, thousands. But nature builds that. In the first five years of their life. Now, this is not my findings. This is my studying that I’ve done through. Joe Dispenza.
[00:44:58] Randy Crane: very popular on YouTube. Bruce Lipton has another one as well. I’m not a scientist. But it’s a theory that I follow, and I think it’s a good theory.
[00:45:05] Robert Hossary: it something that you actually have experienced and believe in?
[00:45:09] Randy Crane: Absolutely. Absolutely. There are so many things in my life that are so rudimentary.
[00:45:14] Randy Crane: So many things that are just habit forming. Okay? There are so many things that I just do automatically.
[00:45:19] Robert Hossary: I know. I understand that.
[00:45:21] Randy Crane: You can change any of it. Yes. You can change it at any time, if you know how, okay? And don’t get me wrong, it’s not that’s a huge thing to do, but most people don’t do it.
[00:45:32] Robert Hossary: Most people don’t, and I agree with you there.
[00:45:35] Randy Crane: Okay, so what I’m saying to you is that can you change your bad habits?
[00:45:39] Randy Crane: Of course, okay, of course you can. You’re an alcoholic, you don’t have to be an alcoholic, you can change your mind. Now, then the work starts once you change your mind. Now, on the other hand too, the programs, and I’m not saying that they’re all programmed by you, or I’m not programmed by nature, what I’m saying to you is, the environment, your family, your education, your government, your TV, your radio, your phone, Everything plays a part in programming your subconscious mind.
[00:46:08] Randy Crane: And it’s interesting because everything you’ve ever done, every thought you’ve ever had is contained in that subconscious easily recalled like and that gives you just an idea how quickly the human brain works. Again, I’m not a neurosurgeon. I’m not a neuroscientist, but it is a theory that I adapt to because I know how many.
[00:46:31] Randy Crane: Idiosyncrasies or habits or things that I do just automatically.
[00:46:36] Robert Hossary: Yeah, me too.
[00:46:38] Randy Crane: These are things that we don’t know that we do. And that’s the kind of programming that I’m talking about.
[00:46:43] Randy Crane: I’m not talking about necessarily external, but external plays a part in that. Absolutely. It does.
[00:46:49] Robert Hossary: what is the lesson here then? What do you want people to take away from this?
[00:46:54] Randy Crane: Become aware. Become aware of your thoughts. Become aware of the things that you do. Don’t just do them for the sake of doing them.
[00:47:02] Randy Crane: Become aware. And I believe that if you become aware, you start to recognize the things that you do that are great. You’ll start to realize the things that you do that are not so great. And all of that being aware allows you to become a better human being.
[00:47:20] Robert Hossary: That is powerful. when you put it that way, you’re echoing, things that Ellen Langer, who is the godmother of mindfulness talks about.
[00:47:30] Randy Crane: Oh, absolutely.
[00:47:31] Robert Hossary: she’s been on the show. she talked about that. So, mindfulness, being mindful, being present. It all helps with that authenticity you were talking about originally. there’s a lot there. And I think absolutely, Randy, it starts with being aware that you are subject to these lifelong programmatic.
[00:47:54] Robert Hossary: episodes.
[00:47:56] Randy Crane: Of course, everybody is.

[00:47:58] Lesson 9: Procrastination Is A Habit That Is Learned By Repetition

[00:47:58] Robert Hossary: Everybody is. all right, let’s go to lesson number nine, because it’s actually something I do all the time. And I think you just, you’ve just explained it to me in this lesson. Lesson number nine, procrastination is a habit that is learned by repetition.
[00:48:16] Randy Crane: Absolutely.
[00:48:17] Robert Hossary: The more, what you’re saying basically is the more you procrastinate, the more you will procrastinate.
[00:48:23] Randy Crane: Oh, without a doubt.
[00:48:24] Randy Crane: And you know what? It’s not just about work. It’s not. It’s about everything. it’s like a guy who lies, Guy who lies turns around, first time he feels bad.
[00:48:35] Randy Crane: Second time he feels bad. Third time, I still feel bad, but I can go on. The fourth time, it’s like, no problem. And your procrastination works the same way. The first time you think, oh, jeez, you know what, I should have really done this. The second time gets a little easier, third time gets a little easier, because you’re developing a habit now.
[00:48:55] Randy Crane: And habits are supposed to make life easy. And so, what you do is you continually build on that, okay, until eventually it just becomes so easy to procrastinate. And you know what, I think one of the things that, for me, one of the, because I was a champion procrastinator, I was a champion at it, and I knew I had to change So what I did was, I got one of these, I’m sure you can see that, and I got one of these.
[00:49:23] Robert Hossary: And just for our listening audience, that’s a pen and a pad.
[00:49:28] Randy Crane: And I started writing down everything I do. Everything I needed to do, I had to write it down. Because if I didn’t write it down, it wouldn’t get done.
[00:49:37] Randy Crane: And I found something that was really quite interesting, for me anyway. That when you take a pen and you put it to a piece of paper, something magic happens in your brain. All of a sudden, your brain starts thinking. But this was important. And at least that was for me. So, whenever I put anything on my pad, I get it done.
[00:49:55] Randy Crane: Okay. And even if I can’t get it done that day, I will make an attempt at it. You see, once you start creating that, once you start doing that, you start, writing things down and then you take a stab at it, and then the next day you take another stab at it, and the third day you take another stab at it.
[00:50:14] Randy Crane: At least, you know what? You’re consistent, okay? It may take you two weeks to get the thing written, but you know what? It’s going to get done because every day. It’s on that list to do.
[00:50:23] Robert Hossary: Exactly, exactly. You are right.
[00:50:26] Robert Hossary: we’ve just rebroadcast, an episode with Ori Eisen, and one of my favorite lessons that Ori has is the hardest thing to do is to do.
[00:50:38] Randy Crane: Yeah, what great advice.
[00:50:41] Randy Crane: That is the hardest thing to do is to do love it.me too, man.
[00:50:46] Robert Hossary: But what you have said here is the reason that it’s hard to do is because you just keep not doing it. So, I love this because it’s so true and I can see it in myself. So, people, if you’re procrastinating, then do what Randy says, write it down.
[00:51:04] Robert Hossary: And try to go at it every day and break that procrastination habit.

[00:51:10] Lesson 10: The Average Human Being Has 80,000 Thoughts A Day

[00:51:10] Robert Hossary: All right, well, Randy, we’ve gotten to lesson number 10, so I think we’ve already touched on this, I’ll let you take us out with this. Lesson number 10, the average human being has 80, 000 thoughts a day. most of them are the same and people wonder why their lives don’t change.
[00:51:30] Randy Crane: Yeah, absolutely. I read this in a book by Dr. Joe Dispenza and also by, Dr. Bruce Lipton. yeah, the book I think was, Behavior of Belief, something like that, I think it was. Anyways, the average human being has 80, 000 thoughts a 90 percent of those thoughts are the same thoughts they had yesterday.
[00:51:47] Randy Crane: So, when people come to you and they say, I just can’t change my life. Because of the same thoughts you had yesterday. You want to change your life; change the way you think. And when you start to change the way you think, you start changing who you are. Look, Robert, do you remember your first job?
[00:52:03] Robert Hossary: Yes.
[00:52:04] Randy Crane: What were you?
[00:52:05] Robert Hossary: What was I? The actual title addressograph clerk.
[00:52:11] Randy Crane: Addressograph clerk. Yes. Got it.
[00:52:15] Robert Hossary: Basically, I used to put account numbers on manual invoices. That’s what I did.
[00:52:20] Randy Crane: Beautiful. Are you still that today?
[00:52:23] Robert Hossary: I can still do it today, but I’m not.
[00:52:26] Randy Crane: You’re not a clerk today.
[00:52:29] Robert Hossary: No.
[00:52:29] Randy Crane: Okay. Because what happened was you left being a clerk to become something else.
[00:52:35] Randy Crane: You become, because you’re a being. We’re human beings. We’re being human. The whole idea of being is to, and again, this comes back to what I said before, you can’t have what you want. You can only have what you are. You are, when you’re a clerk, you get all of the advantages and disadvantages of being a clerk.
[00:52:59] Randy Crane: When you’re a podcast host, a famous podcast host like you are.
[00:53:04] Robert Hossary: Famous. I don’t know if I go with famous but thank you.
[00:53:07] Randy Crane: Okay, I said that for your benefit. when You become a podcast host, you get all the advantages and disadvantages of being a famous podcast host, You’re not a clerk, you’re a podcast host.
[00:53:20] Randy Crane: you can only have what you are because you get the advantages and disadvantages of both.
[00:53:25] Randy Crane:
[00:53:25] Randy Crane: And that’s kind of what I was trying to get at with this is that when somebody says, oh, you can have anything you want in this world, you can, so long as you are that person.
[00:53:33] Randy Crane: So, when we say, well, I want my life to change, change the way you think. you’re a salesperson and you want to be a sales manager, act like one, think like one, feel Like that person. And then you become that person.
[00:53:47] Robert Hossary: This is so true. and I don’t, not only speak from experience, I speak from, witnessing others go through the same thing,
[00:53:56] Robert Hossary: So, I absolutely back up what you’re saying, Randy.
[00:54:00] Robert Hossary: You want change in your life? Think about how that change is going to impact you and think differently so you can make those changes.
[00:54:09] Randy Crane:
[00:54:09] Robert Hossary: look people, it’s experience. Use the experience to give you the confidence to think differently. Yes, sir. And that’s how it happens.
[00:54:18] Robert Hossary: Randy, this has been wonderful. they were very interesting lessons. Thank you for sharing them with us. Let me ask you, let me ask you this before we sign off. In all your years, what have you had to unlearn?
[00:54:32] Randy Crane: you and I were talking about this before, and I said to you, I had an old friend, Bob Proctor, and he told me that the people of this new millennium of the wisest ones are going to be the ones who unlearn what they’ve already learned to relearn something new in answer to your question, I, learning to be, learning compassion, learning empathy. Learning sympathy, to feel others. For me, that’s huge.
[00:55:02] Robert Hossary: So basically, you had to unlearn being selfish.
[00:55:05] Randy Crane: Absolutely. And when I was 20 years old, not only did I know everything, But I was the greediest kid on the block,
[00:55:13] Randy Crane: Unlearning lessons, in my opinion, is the strongest way to learn. Oh, it’s exactly what Bob said. It’s exactly what Bob Proctor said.
[00:55:26] Randy Crane: Oh, absolutely.
[00:55:27] Robert Hossary: Randy, where can we find you? Where can our listeners find you? What are you doing now? What, you have books out? What’s going on?
[00:55:37] Randy Crane: I’m just in the process of finishing my first book. It’s going to be called, Sell to One and Market to Millions. it will be out on Amazon and, cross my fingers, it’ll be out on Audible as well.
[00:55:48] Randy Crane: I’m working on a productivity course right now, which will be out before, New Year. And people can find me on, www. fearlessmarketer. com or they can email me at randy@fearlessmarketer.com or they can check me out on any of my social media channels. I’m on them all.
[00:56:06] Robert Hossary: Excellent. we’re looking forward to that book.
[00:56:09] Robert Hossary: We hope that you will let us know so we can tell our whole audience when it is out.
[00:56:14] Robert Hossary: But I want to thank you today for your time, for your wisdom, for sharing this hour with us. is there anything that you would like, to leave with our, with our audience before I sign off?
[00:56:25] Randy Crane be authentic, be the real you, because that’s good enough.
[00:56:29] Randy Crane: Thank you.
[00:56:30] Robert Hossary: We’ll finish here today. You’ve been listening to 10 Lessons Learned. Our guest today has been Randy Crane, sharing his 10 Lessons Learned with us.
[00:56:39] Robert Hossary: This episode is supported, as always, by the Professional Development Forum.
[00:56:43] Robert Hossary: Please tell us what you think about today’s lessons, what you think about our guest. If you disagree with Randy, if you agree with Randy, leave us a comment, send us an email. You can email us at podcast at 10lessonslearned. com.
[00:56:56] Robert Hossary: Go ahead and hit that like button, subscribe and turn on that notification bell so you don’t miss an episode of the only show that makes the world a little wiser, lesson by lesson. And don’t forget, you can only have what you are. See you on the next episode.
[00:57:14]

 This episode is produced by Robert Hossary. Sponsored as always by Professional Development Forum. You can find the www.professionaldevelopmentforum.org you’ve heard from us we’d like to hear from you. Email us it’s podcast@10lessonslearned.com. Remember, this is the podcast the only podcast. That’s makes the world wiser lesson by lesson.

Share:

Facebook
Twitter
LinkedIn

Related Posts

Dale Stevens

Dale Stevens – You don’t know what you’re capable of.

April 17, 2024

Facing your fears, embracing change, and learning to 'do you' - Dale Stevens has done it all and is here...

Read More
Melissa Hahn

Melissa Hahn – There are no wasted experiences.

April 3, 2024

Explore the journey of fostering effective intercultural relations with intercultural professional Melissa Hahn, emphasizing building genuine relationships over cultural differences....

Read More
Randy Crane

Randy Crane – Procrastination is a habit that is learned by repetition

March 21, 2024

You're not just a product of your environment; you can be the architect of it." Don't miss out on Randy...

Read More
Dale Stevens

Dale Stevens – You don’t know what you’re capable of.

April 17, 2024

Facing your fears, embracing change, and learning to 'do you' - Dale Stevens has done it all and is here...

Read More
Melissa Hahn

Melissa Hahn – There are no wasted experiences.

April 3, 2024

Explore the journey of fostering effective intercultural relations with intercultural professional Melissa Hahn, emphasizing building genuine relationships over cultural differences....

Read More
Randy Crane

Randy Crane – Procrastination is a habit that is learned by repetition

March 21, 2024

You're not just a product of your environment; you can be the architect of it." Don't miss out on Randy...

Read More
Matthew Jacob Jodouin

Matthew Jacob – The purpose of a goal is to GROW.

March 6, 2024

https://youtu.be/_eBbi4x805g About Matthew Jacob Having started his career as a certified personal trainer and gym owner, Matt quickly realized that...

Read More